The funky pants that guided Viktor Hovland to an up-and-down start at the Masters
Welcome to Spotted on Tour, where we’ll highlight buzzy apparel, gear, gadgets and more that caught our eye over the weekend. Better yet, we’ll help you get your hands on your own.
For the ignorant few, springtime begins with a date on the calendar. For the rest of us, though, it begins with the Masters.
You might have spotted the first clues of springtime weeks ago — the ground thawing, the birds chirping, the trees budding — but don’t kid yourself. Those hints mean precious little without azaleas, dogwoods and (naturally) the green jackets.
Like it or not, the spring begins when Augusta National says it does. And with that in mind, let us be the first to wish you a very happy spring.
On Thursday, the Masters tradition began once more, as patrons descended in droves upon Augusta National for the first round of play. The golfers starred, as they always do, beginning with the morning’s ceremonial tee shot and continuing well into the evening. Some managed to earn notoriety for their play, others managed to do so for their attire (this is the preeminent week for showcasing spring golf fashion, after all).
But a third group managed to wind up in the spotlight for both; a group headed by the World’s 3rd-ranked player, Viktor Hovland.
Hovland continued his blistering start to 2022 with a ho-hum even-par 72 on Thursday afternoon. The 24-year-old was one of the darlings of the opening round, thanks in small part to his play (which was superb) and in large part to his pants.
To call Hovland’s trouser selection colorful is a woeful understatement. Indeed, his pants were nothing short of eye-popping — a solid-pink cut interrupted only by a single, white stripe and a black leather belt. Adding to the endeavor was a solid black shirt, which seemed only to draw attention to the zap of color below.
The origin of the Norwegian’s spring flair? J. Lindeberg — the surging Swedish golf clothier. JL has been on something of a hot streak recently, adding a host of notable names to its Tour staff (including World No. 2 Nelly Korda and fellow PGA Tour pro Matt Wallace). Today, J. Lindeberg markets itself as a vibrant, off-beat alternative to the traditional golf apparel heavyweights — a company specializing in both unique patterns and colors.
Hovland’s Thursday attire came as part of the company’s new Tour Collection, a limited-edition clothing release meant to celebrate golf’s biggest moments. All the items worn by Hovland this week will highlight the collection, which features JL’s typical flavor for color in fittingly colorful designs. Each item in the capsule features JL’s traditional performance fabrics for a breathable, comfortable wear, on the course and off.
To learn more about the Tour Collection (or to grab a pair of pink pants for yourself) check out the link below.
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