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First Look

Titleist Tour Soft and Velocity golf balls. — Titleist releases 2026 Tour Soft, Velocity golf balls. Here’s what’s different
Titleist is releasing new 2026 versions of its Tour Soft and Velocity golf balls, aimed at enhancing the core characteristics of each. By: Jack Hirsh January 21, 2026

Mizuno Pro M and Fli-Hi irons — These newly-released Mizuno irons are selling like crazy. Here’s why
With Mizuno’s new Pro M line, players no longer have to choose between looks and feel or distance-enhancing technology. By: Jessica Marksbury January 21, 2026

Titleist Tour Soft and Velocity golf balls. — Titleist releases 2026 Tour Soft, Velocity golf balls. Here’s what’s different
Titleist is releasing new 2026 versions of its Tour Soft and Velocity golf balls, aimed at enhancing the core characteristics of each. By: Jack Hirsh January 21, 2026

Odyssey Ai-Dual 1/2 Ball Jailbird Cruiser — Odyssey introduces new 1/2 Ball alignment aid with Ai-Dual putters
Odyssey is introducing its new flagship Ai-Dual putter line featuring 15 models and a new 1/2 ball alignment aid. By: Jack Hirsh January 21, 2026

outerwear sale at fairway sale — Outerwear mega sale: Save up to 60 percent!
Mega sale alert! Select pieces of outerwear are currently discounted by as much as 60 percent off the original retail price. Shop now! By: Jessica Marksbury January 20, 2026

Aldrich Potgieter joins PXG. — PXG makes another tour staff splash with Aldrich Potgieter signing
It has been a quiet gear-free agent season, but PXG has made two big moves, including the signing of Aldrich Potgieter. By: Jack Hirsh January 20, 2026

Tiger Woods with the new Bridgestone Tour B golf ball. — Tiger Woods, Bridgestone unveil new Tour B golf ball lineup
Bridgestone is unveiling its 2026 Tour B line of golf balls and they have the entire Tour staff buzzing, including Tiger Woods. By: Jack Hirsh January 20, 2026

Bettinardi 2026 BB Series BB8W. — Bettinardi 2026 BB Series brings new face, bold new finish
Bettinardi is releasing its new 2026 BB Series putter line with a new VDF face milling and striking Savannah Blue PVD finish. By: Jack Hirsh January 20, 2026

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Rory McIlroy of Northern Ireland plays his second shot on the 13th hole on day one of the Dubai Invitational 2026 at Dubai Creek Resort on January 15, 2026 in Dubai, United Arab Emirates. (Photo by Ross Kinnaird/Getty Images) — Why Rory McIlroy is so excited about his major 2026 gear switches | Tour Report
In this week’s Tour Report, why Rory McIlroy is making maybe his biggest gear change ever and we’re tracking new 2026 clubs in play. By: Jack Hirsh January 16, 2026

Scottie Scheffler plays a tee shot on the first hole during the second round of the Hero World Challenge at Albany Golf Course on December 5, 2025 in Naussau, New Providence. — This is what’s different about Scottie Scheffler’s new driver | Tour Report
Scottie Scheffler quickly inserts TaylorMade’s new Qi4D driver, but here’s what makes the World No. 1’s a little different from others. By: Jack Hirsh December 6, 2025

Adam Schenk golf bag at the RSM Classic. — The PGA Tour’s newest winner is a certified gear degenerate | Tour Report
In this week’s Tour Report, take a dive into to Adam Schenk’s gear world, plus the latest on new drivers and more from the RSM Classic. By: Jack Hirsh November 21, 2025

Nelly Korda of the United States plays a shot from the 15th tee during the second round of The ANNIKA driven by Gainbridge at Pelican 2025 at Pelican Golf Club on November 14, 2025 in Belleair, Florida. — Nelly Korda is hopping on this interesting iron trend | Tour Report
In search of her first win of the 2025 season, Nelly Korda is hopping on an interesting trend by changing out her irons this week. By: Jack Hirsh November 15, 2025

Rory McIlroy and Tommy Fleetwood with the new TaylorMade Qi4D. — Rory McIlroy, Tommy Fleetwood take TaylorMade Qi4D for a spin | Tour Report
Both Rory McIlroy and Tommy Fleetwood are among six pros gaming TaylorMade’s new Qi4D drivers in Abu Dhabi this week. By: Jack Hirsh November 7, 2025

Jason Day of Australia plays a shot on the tenth hole during the first round of the Bank of Utah Championship 2025 at Black Desert Resort on October 23, 2025 in St George, Utah. — Jason Day adds mysterious Avoda prototype irons in Utah | Tour Report
In a quiet gear week at the Bank of Utah Championship, Jason Day is making noise with his 13-club setup including mysterious Avoda irons. By: Jack Hirsh October 24, 2025

Billy Horschel of the United States hits his second shot on the 4th hole during the second round of the Baycurrent Classic Presented by LEXUS at Yokohama Country Club on October 10, 2025 in Yokohama, Kanagawa, Japan. — Why Billy Horschel’s iron change is one you can learn from | Tour Report
In his first starts back after hip surgery, Billy Horschel is making an iron change many amateur golfers should take note of. By: Jack Hirsh October 10, 2025

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A detail photograph of the clubs used by Rory McIlroy of Northern Ireland showing his new style of irons prior to the Dubai Invitational 2026 at Dubai Creek Resort on January 14, 2026 in Dubai, United Arab Emirates. — What Rory McIlroy’s new irons mean for TaylorMade | Fully Equipped
On this week’s episode of GOLF’s Fully Equipped, we muse on whether Rory McIlroy’s switch to cavity back irons means something new is coming. By: Jack Hirsh January 19, 2026

TaylorMade Qi4D weight adjustments. — Why fitting for a 2026 driver is so crucial | Fully Equipped
On this week’s GOLF’s Fully Equipped, Johnny Wunder and Jake Morrow explain why getting fitted for this year’s drivers is so crucial. By: Jack Hirsh January 11, 2026

Qi4D Driver behind the golf ball. — Why 2026 is a year where it’s worth it to buy new clubs | Fully Equipped
On this week’s episode of GOLF’s Fully Equipped, Johnny Wunder and Jake Morrow explain why this is a year where new golf clubs are worth it. By: Jack Hirsh January 10, 2026

2026 will be the most competitive equipment battle ever — How to navigate the 2026 club-launch season | Wunder Journal
This year will deliver the most competitive equipment battle ever, meaning getting fit is more important than it’s ever been. By: Johnny Wunder January 8, 2026

Tiger's Secret Wood — I tried Tiger Woods’ secret club-building trick
Tiger Woods has secret wood. He installs little pieces into the bottom of his iron shafts. But can it help for the average player? By: Jake Morrow December 28, 2025

Tiger Woods of USA with his coach Butch Harmon during the Masters Golf Tournament at Augusta National Golf Club on April 5th, 2000 in in Augusta, Georgia. — ‘You’re not Tiger Woods’: Butch Harmon’s proof Tiger’s irons weren’t magic
On GOLF’s Fully Equipped, former Titleist Tour Rep Larry Bobka explains why Butch Harmon gave his students a set of Tiger Woods’ irons. By: Jack Hirsh December 28, 2025

Tiger Woods bag in 2000 was the greatest set of sticks ever assembled. — Why Tiger Woods’ 2000 golf bag still feels untouchable, even today
Tiger Woods’ bag in 2000 was the greatest set of sticks ever assembled. But there may be a few nuggets that you didn’t know. By: Johnny Wunder December 25, 2025

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Gear Videos

Why everyone should be testing Callaway’s new Chrome Tour X golf ball | Fully Equipped

Fully Equipped’s Johnny Wunder and Jake Morrow break down why they have been so impressed with Callaway’s 2026 Chrome Tour X golf ball.