Why Seminole’s members, from major winners to Bloomberg to Brady, reveal a lot about the club

mike bloomberg and tom brady swing

Seminole members Mike Bloomberg and Tom Brady.

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This is the second installment in a five-part Bamberger Briefly series about the TaylorMade Driving Relief charity event, to be played on Sunday afternoon at Seminole Golf Club, a landmark Donald Ross course in South Florida.


Seminole Golf Club is about the golfiest place in golfdom, or at least in high-altitude American golf. It’s both low key and supercharged. That’s a combo platter you cannot buy, but you can inherit it and nurture it.

Mike Davis, the CEO of the USGA, is a Seminole member, and Seth Waugh, the CEO of the PGA of America, is, too. Spider Miller, a former U.S. Walker Cup captain, is a member and Nathaniel Crosby, the current one, is, too. Nick Price is a member, as is Ray Floyd.

Seminole’s president, Jimmy Dunne, knows 20 Tour players well and 30 Tour caddies better. Dunne took over from Tim Neher, who was close to Arnold Palmer. Neher’s predecessor, Barry van Gerbig, was, you could say, a Hogan disciple. Van Gerbig’s predecessor, George Coleman, Seminole’s longtime czar, backed the Hogan-Nelson team when Ben and Byron took on two amateur hot-shots, Harvey Ward and Ken Venturi, in a celebrated 1956 golf match at Cypress Point. To this day, at Seminole, it’s all Coleman this and Coleman that.

Seminole is old and Seminole is new. No member at Seminole has better dreadlocks than Larry Fitzgerald, the Arizona Cardinals wide receiver. Hogan once saw Nathaniel Crosby at Seminole with a hair dryer and said, “Nathaniel — hair dryers are for girls.”

Seminole Golf Club Google Earth

Hogan logged a lot of rounds at Seminole. So did Arnold. Rickie Fowler and Justin Thomas were on the course the other day, in the same group as Tom Brady. Tom Brady got into the club not because he’s good at football but because he’s good at football and he loves golf. Michael Bloomberg is a member. Not because he’s good at making money but because he’s good at making money and he loves golf. Mark Loomis of Fox Sports and Pete Bevacqua of NBC Sports are members. The architect Rees Jones is a longtime member. Pete Dye was one. He was always ranting about something there. A sign of his affection, you could say.

Golf turns on subtle things, or at least it does at Seminole. The course will play short for Dustin and Rory and Rickie and Matt. (C’mon, Matthew Wolff: could you win a major or something so you could start traveling the world on a first-name basis?) There are three or four par-4s that the fellas will try to drive. The par-5s will play like par-4s.

The main defense of this Donald Ross course is not rough (almost non-existent) and it’s not trees, though there are swaying palms in various inconvenient places. The main defense is the firmness of the greens and the winds sweeping across them. But the charm of the course is its curves. The tee shot on two. The tee shot on 16. The tee shot on almost every hole in between, including the par-3s.

Curves pack charm, wherever you encounter them. Seventeen is a par-3 with a back tee practically in one dune and a green almost in another. The wind blows off the ocean, left to right. It’s a draw shot if you’re a righty and a fade shot if you’re a lefty. It’s a par-3 that curves. Golf design got away from shape for too long but over time everything old becomes new again. The circular driveway at Seminole looks like it’s been there for 300 years but it’s actually only been 90. The pebbles, round and small and crunchy, are perfect.

Michael Bamberger welcomes your comments at Michael_Bamberger@GOLF.com

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Michael Bamberger

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Michael Bamberger writes for GOLF Magazine and GOLF.com. Before that, he spent nearly 23 years as senior writer for Sports Illustrated. After college, he worked as a newspaper reporter, first for the (Martha’s) Vineyard Gazette, later for The Philadelphia Inquirer. He has written a variety of books about golf and other subjects, the most recent of which is The Second Life of Tiger Woods. His magazine work has been featured in multiple editions of The Best American Sports Writing. He holds a U.S. patent on The E-Club, a utility golf club. In 2016, he was given the Donald Ross Award by the American Society of Golf Course Architects, the organization’s highest honor.