If you spend any time on TikTok, you’ll know that mesmerizing videos are a pretty popular genre on the platform. They have them for all sorts of stuff, and now they’re about to get a lot better for golfers, because grip companies have just discovered the space.
Specifically GolfPride, which recently started a TikTok account and started sharing videos about how some of its grips are made, and they’re pretty hard to take your eyes away from.
In a nutshell, they feed a bunch of rubber into what looks like a giant pasta-making machine and add dye to give it a specific color.
Then after a few fancy things in between, they feed it into some kind of compressing machine, where it’s sealed around a core and then touched up afterwards.
Luke Kerr-Dineen is the Game Improvement Editor at GOLF Magazine and GOLF.com. In his role he oversees the brand’s game improvement content spanning instruction, equipment, health and fitness, across all of GOLF’s multimedia platforms.
An alumni of the International Junior Golf Academy and the University of South Carolina–Beaufort golf team, where he helped them to No. 1 in the national NAIA rankings, Luke moved to New York in 2012 to pursue his Masters degree in Journalism from Columbia University. His work has also appeared in USA Today, Golf Digest, Newsweek and The Daily Beast.