This genius invention has become a best-seller at golf courses everywhere

This is what a good idea looks like.

EZ Lyft

The Covid-19 pandemic has been a strange and stressful time for everyone. But as the saying goes, necessity is the mother of invention, and it’s out of this crisis that we’re handed one of the best golf inventions ever: The Golf Ball E-Z Lyft.

Golf, for the most part, has been able to resume relatively easily at the recreational level. It is an outdoor sport and has a social distancing component built into it. But even so, there have been some adjustments required, especially when it comes to actually retrieving your ball out of the hole. What used to be the simplest of tasks suddenly requires an added dose of caution.

Until the Golf Ball E-Z Lyft came along, that is.

E-Z Lyft

The invention’s success was something of an accident. It was created by Roger Hood and Dave Taylor not due to Covid-19, but as a way to retrieve your ball easier following the USGA’s new rule that allowed golfers to putt with the flagstick in. But then came the pandemic — and an influx of orders — as golf courses saw it as a way of re-opening safely.

Speaking to Yahoo Sports:

“All the stars just lined up for us,” said Adam Stuck, a golf instructor who handles marketing and sales for Hood and Taylor. “About 24 hours after we launched, we realized how good our timing was. It was kind of the perfect storm with Covid-19.”

According to the article, more than 1,000 courses have purchased the product, which comes in packs of one, three, nine and 18 for $39, $99, $265 and $495, respectively.

Golf Ball E-Z Lyft 18 Pack

$495
Touch-less golf ball retrieval system. Add the E-Z Lyft to the flag pole and use your putter to lift the ball out of the cup. With the new USGA rules, the flag pin may remain in the cup. Using the E-Z Lyft will reduce time on the green for all players while providing safe and easy ball retrieval.
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Luke Kerr-Dineen

Golf.com Contributor

Luke Kerr-Dineen is an English-American who oversees the brand’s service journalism content across all of GOLF’s multimedia platforms. An alumni of the International Junior Golf Academy and the University of South Carolina–Beaufort golf team, where he helped them to No. 1 in the national NAIA rankings, Luke moved to New York in 2012 to pursue his Masters degree in Journalism from Columbia University. Following graduation, he spent two years as a digital editor at Golf Digest before spending three years as a Senior Editor at USA Today.