Why Alex Noren’s trusted swing thought can help golfers who hit big hooks

Alex Noren swings

Turn the body, not the clubface.


I’ve been lucky enough to spend time around professional golfers and their coaches, reporting on all the things that make them so good at the game we all love. And one thing that consistently surprises me is that pros are often just looking for that one simple swing feeling. Something they can trust that works for them. And when they find it, it’s rare they ever diverge from it.

A few weeks ago, I asked a few players for their go-to, never-fail swing thought (you can read about those right here), and I was reminded of it once again this week at the 3M Open, when Alex Noren popped into contention with a T-3 finish.

His swing thought, which you may have noticed before, was something he started working on in college at Oklahoma State. He use to hit an uncontrollable push-draw, and in a search to improve his driving, he began grooving a left-to-right fade.

“When I got to college people would tell me, ‘You’ve got to hit it in-between the jungle. You’ve got to hit it in the fairway,’” Noren said.

To help him do this, he would practice — and over-exaggerate — a feeling of keeping his torso and hands ahead of his clubhead as he turned through on the downswing.

Watch a supercut of him rehearsing the move below:


Why does he do this? Because when he keeps his hands and torso ahead of the clubhead, it keeps the body turning and therefore prevents the hands from becoming overactive and rolling the clubface closed. In layman’s terms: It keeps the big muscles working, and his hands from getting flippy. It’s one to try if you’re a golfer who tends to hit blocks or hooks.

Noren’s body keeps moving, which prevents his hands — and the clubface — from rolling closed. Instgram

And as you can see, his actual swing looks nothing like his swing feeling, but it’s by overreacting the feeling that helps him get his golf swing into a place he wants it, where he feels comfortable hitting his now-favorite pull-fade.

Luke Kerr-Dineen

Golf.com Contributor

Luke Kerr-Dineen is the Game Improvement Editor at GOLF Magazine and GOLF.com. In his role he oversees the brand’s game improvement content spanning instruction, equipment, health and fitness, across all of GOLF’s multimedia platforms.

An alumni of the International Junior Golf Academy and the University of South Carolina–Beaufort golf team, where he helped them to No. 1 in the national NAIA rankings, Luke moved to New York in 2012 to pursue his Masters degree in Journalism from Columbia University. His work has also appeared in USA Today, Golf Digest, Newsweek and The Daily Beast.