GolfLogix, the pioneering golf GPS app, has a new owner.
On Monday, golf-holding company 8AM Golf announced the sale of GolfLogix to Revelyst, Inc., the parent company of Foresight Sports and Bushnell Golf, which manufacture golf launch monitors, simulators and range finders.
8AM Golf, which owns GOLF.com, acquired GolfLogix in 2014. The company was founded in 1999 and became the first golf app to introduce handheld GPS. According to a release, more than 7 million users have installed GolfLogix on smartphones and watches, making it the most downloaded app in golf.
Among its many features are mapping for 40,000 courses worldwide, a thriving golf-course database and functionality for scorekeeping and stat-tracking. The app also fosters a digital community that allows users to connect and communicate with millions of golfers across the globe.
Revelyst owns more than 30 brands that specialize in products for outdoor enthusiasts. GolfLogix, the release said, will expand Revelyst’s “product ecosystem and increases the company’s software capabilities and on-course presence.”
“I created 8AM Golf to provide a platform that allows high-quality golf-related companies to grow and prosper,” Howard Milstein, founder and chairman of 8AM Golf, said in a release. “Our goal is to nurture brands that help enhance both the game and the golfing life. We have been proud to shepherd Golflogix as it has strengthened its role as a leader in golf-related GPS technology. 8AM Golf is about creating opportunities, and we believe this transaction will foster further opportunity for GolfLogix and its groundbreaking technology.”
“GolfLogix has been a valuable member of the 8AM Golf family since 2014, and our investment in technology, coverage and reach has helped propel our app to the leadership position it holds today,” said Hoyt McGarity, CEO and president of 8AM Golf. “8AM Golf is an innovative and constantly evolving company, and we pride ourselves on maximizing the value of each of the companies in our portfolio. This latest deal fits in perfectly with our mission.”
Trey Marucci, chief strategy officer at 8AM Golf, said: “Over the past several years, GolfLogix has grown into a category leader that’s respected across the industry, and we’re proud of the role we played in that success. When we were presented with an opportunity that recognized the strength of the business and offered a compelling path forward, we felt it was the right time to pass the baton. GolfLogix is an incredibly strong fit with Foresight/Bushnell, and we’re excited to see how the combined capabilities unlock even greater potential in the years ahead.”
