Welcome to Wall-to-Wall Equipment, the weekly gear wrap-up in which GOLF equipment editor Jonathan Wall takes you through the latest trends, rumors and breaking news.
To the Max
Collin Morikawa’s love affair with TaylorMade’s SIM driver dates back to the 2020 FedEx St. Jude — a tournament that fell a week before his first major victory at the PGA Championship. In fact, both of Morikawa’s major titles have come with the same 8-degree SIM head and Mitsubishi Diamana D-Plus Limited shaft in the bag.
In recent years, Morikawa attempted to bump the driver for a new TaylorMade offering, only to come back to the old low-spin head when things didn’t work out. Even as recently as the 2023 Hero World Challenge, Morikawa still relied on SIM to get the ball in play.
Everything seemed to point to Morikawa starting the year with SIM, but when he arrived on-site at the Sentry, only one driver was in the bag: TaylorMade’s Qi10 Max. Indeed, one of the best strikers of the golf ball on the planet is playing what’s commonly referred to as TaylorMade’s “game-improvement” model.
According to Ryan Ressa, TaylorMade’s senior tour manager, Morikawa was busy behind the scenes conducting driver testing at home following the Hero World Challenge. For someone who’s accustomed to playing a low-spin driver head to match his go-to cut shot off the tee, Ressa figured Qi10 LS would be the best place to start. But Morikawa had another idea he wanted to vet following a brief session with Qi10 Max at a TaylorMade shoot.
“We started fitting Collin in the Qi10 LS head as a low spinning driver is traditionally what he’s played in the past,” said Ressa. “He wanted to try something that was more consistent on the misses and had better feel on the misses. At our TaylorMade content shoot in Florida, Collin hit a few Qi10 Max heads on his own and was intrigued by the shape. It was more shallow to his eye which is something he has always looked for. We sent some heads back with him to Vegas and then tested with him after the Hero World Challenge.”
While the 9-degree Max head (set on lower) isn’t exactly the first model a Tour pro might opt for, Ressa hinted that could be changing due to the combination of consistent spin rates — around 2,300 RPMs on center strikes and 2,500-2,600 RPMs on a slight miss — and forgiveness Morikawa saw on mishits during testing.
TaylorMade Qi10 Max Custom Driver
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“He liked the feel across the face and that the Qi10 Max was much more forgiving and we went down the road of trying a few different weighting options,” Ressa said. “The Max head we landed on was producing the natural cut he was looking for and combined with the forgiveness he immediately loved it.
“I just think it’s one of those eye-opening clubs that a tour pro hits and says, ‘Actually this is really good,'” Ressa said. “It will naturally draw so for someone that wants to see it straighter or go right you need to manufacture a straighter shot, but I think now we are going to have more players asking about it. Some of our top amateur players have asked to hit it and put it in play. I think it’s pretty simple. It’s going to give you more forgiveness and if you get the speed and launch conditions where you want it’s a really playable driver for a professional. That’s what Nelly Korda, who has the Qi10 Max in the bag, sees out of it. She could cut it really easy if she wanted to, even though she likes to draw it all the time. It’s really versatile and the forgiveness is going to be something that players gravitate towards.”
Rory McIlroy teases mystery TaylorMade Qi10 driver
Along with switching heads, Morikawa swapped the Diamana D-Plus shaft for a lighter and longer Diamana GT 50TX, at 45 inches, that matched up with the Qi10 Max head.
“Late last year Collin was intrigued in testing driver shafts and we just tried to match up feel with a little more speed,” said Ressa. “He tested some lighter shafts after seeing a few of his peers doing so. We tried something lighter and longer and this one syncs up better and feels better on impact with the Qi10 Max head.”
Splitsville
After weeks of wondering if Tiger Woods and Nike Golf were going to part ways, we now have a definitive answer: the 27-year partnership is officially over. In statements on social media, Woods and Nike announced a parting of ways ahead of a likely start for the 15-time major winner at the Genesis Invitational. (If you’re reading the tea leaves.)
With Woods hinting at “another chapter,” it’s natural to wonder what’s next on the apparel front. Instead of stoking the fire around rumored landing spots, let’s keep it to the facts. The current “TW” logo found on all current Nike apparel is a trademark owned by Woods, meaning he could conceivably find a new suitor and repurpose the existing logo on Day 1.
Even at 48, Woods remains the most marketable golfer in the sport, as evidenced by the FootJoys he debuted at the 2022 Masters and “mystery shoes” he wore recently during the Hero World Challenge. No one generates social media buzz around an apparel change like Woods.
Taking all of that into account, it’s all but guaranteed Woods will remain relevant in the soft goods space wherever he ends up, whether that’s as a sub-brand with an existing manufacturer or as the face of his own from-scratch apparel brand. The bigger question is how much time and effort Woods wants to put into the next venture with other irons in the fire.
We won’t have to wait long to find out.
Finding time
First, let’s start with the numbers: the first week Titleist’s Vokey Design SM10 wedges were made available on Tour, a whopping 59 went in play at the Sentry. That number comes out to 25.8 percent of the wedges in the field — more than any other brand’s total number of wedges for the event. It’s a substantial number.
One of the newest SM10 users is Jordan Spieth, who wasted little time putting a full set of SM10 in the bag (46-10F, 52-08F, 56-10S and 60-04T). Now a proud father of two, Spieth still found time to break in the new wedges at home during the brief offseason.
“I didn’t see a whole lot of difference in my ability to hit low spinners,” Spieth said. “I flight my wedges really low. As I got to the gap and pitching wedge, I saw some more consistency in my flight, especially in the draw intent shots holding a little straighter. That’s always a benefit when you’re looking at these left pins and trying to attack them. They’re doing for me what they always do. I’m not having to think about any distractions as I hit a shot. When you step back, then you notice that shot became a little bit easier.”
Something else that flew under the radar was Spieth’s recent switch to a new set of Titleist T100 irons. With scant free time to test the irons earlier in the year, Spieth waited until December to make the swap official after noticing a tighter spin consistency across the board during his practice sessions at home in Dallas.
“Jordan is a precise iron player and very knowledgeable on all his launch, spin and speed numbers on a variety of shots,” said Titleist Tour rep J.J. Van Wezenbeeck. “With everything going on in his personal life he didn’t have time to fully vet the new irons until late this fall. During early testing, he loved the look and feel but wanted to give them a thorough testing to make sure all the different varieties of shapes and flights hit his numbers. He has been very happy with them.”
New deals
With little in the way of notable movement on the gear contract front to start the year, Scottie Scheffler and Tommy Fleetwood re-upping with TaylorMade turned out to be the biggest news from the Sentry. Both players chose to ink multi-year extensions after enjoying strong seasons with TaylorMade. Financial terms of the extensions were not disclosed.
