Skip to main content
Golf Logo
Golf Logo
  • Join Now
  • Login
  • News
    • Latest
      • News
      • Features
      • Shows
    • Series
      • Tour Confidential
      • Monday Finish
      • Hot Mic
      • Rogers Report
    • Shows
      • The Scoop
      • Subpar
      • Seen & Heard
  • Instruction
    • Game Improvement
      • Driving
      • Approach Shots
      • Bunker Shots
      • Short Game
      • Putting
      • Rules
      • Fitness
      • GOLF Schools
    • Series
      • Top 100 Teachers
      • Rules Guy
      • The Etiquetteist
      • Emergency 9
    • Shows
      • Warming Up
      • Play Smart
      • Pros Teaching Joes
  • Gear
    • Clubs
      • Drivers
      • Irons
      • Hybrids
      • Fairway Woods
      • Wedges
      • Putters
    • Other Gear
      • Shafts
      • Club Fitting
      • Balls
      • Shoes
      • Apparel
      • Golf Accessories
    • Series
      • Fully Fit
      • Winner’s Bag
      • Bag Spy
      • Tour Report
      • First Look
      • Bag Builders
    • Shows
      • Fully Equipped
  • Travel & Lifestyle
    • Travel
      • Course Finder
      • Courses
      • Resorts
    • Lifestyle
      • Accessories
      • Celebrities
      • Food
      • Style
      • Betting Advice
    • Shows
      • Super Secrets
      • Destination Golf
  • Shop
    • Shop
      • Clubs
      • Shafts
      • Training Aids
      • Balls
      • Bags
      • Technology
      • Apparel
      • Accessories
      • Our Picks
      • Shop All
    • Collections
      • The GOLF Collection
      • The Birdie Juice Collection
      • The Fully Equipped Collection
      • Shop All
  • Newsletters
    • Sign Up for GOLF’s Newsletters
      • Hot Mic
      • Monday Finish
      • Play Smart
      • Our Picks
      • Top Stories
      • Sign Up for All
  • InsideGOLF
  • News
    • Latest News
    • Features
    • Shows
  • Instruction
    • All Instruction
    • Driving
    • Approach Shots
    • Bunker Shots
    • Short Game
    • Putting
    • Rules
    • Fitness
    • GOLF Schools
  • Gear
    • All Gear
    • Drivers
    • Irons
    • Hybrids
    • Fairway Woods
    • Wedges
    • Putters
    • Balls
    • Shafts
    • Club Fitting
    • Shoes
    • Apparel
    • Golf Accessories
  • Travel & Lifestyle
    • All Travel
    • All Lifestyle
    • Course Finder
    • Courses
    • Resorts
    • Accessories
    • Celebrities
    • Food
    • Style
    • Betting Advice
  • Series
    • Fully Fit
    • Tour Confidential
    • Monday Finish
    • Hot Mic
    • Rogers Report
    • Rules Guy
    • The Etiquetteist
    • Emergency 9
    • Winner’s Bag
    • Bag Spy
    • Tour Report
    • First Look
    • Bag Builders
  • Shows
    • The Scoop
    • Subpar
    • Seen & Heard
    • Warming Up
    • Play Smart
    • Pros Teaching Joes
    • Fully Equipped
    • Super Secrets
    • Destination Golf
  • Shop
    • Clubs
    • Shafts
    • Training Aids
    • Balls
    • Bags
    • Technology
    • Apparel
    • Accessories
    • The GOLF Collection
    • The Birdie Juice Collection
    • The Fully Equipped Collection
  • Newsletters
    • Hot Mic
    • Monday Finish
    • Play Smart
    • Top Stories
    • Our Picks
    • Sign Up for All
  • InsideGOLF
  • Join Now
  • Login
Matthew Futterman
SHARE
  • Share on Facebook
  • Share on Twitter
  • Share by Email

Finally a membership that pays for itself.

InsideGOLF Premium
x
Back to writers
Matthew Futterman profile image

Matthew Futterman

News Arnold Palmer, IMG and the 'Handshake' That Started the Modern Sports Industry
Arnold Palmer, IMG and the 'Handshake' That Started the Modern Sports Industry
By: Matthew Futterman
Sign up for GOLF's Newsletters
Get the latest news, the hottest instruction tips, new product releases, golf media insider reports and more delivered directly to your inbox. Choose your favorites now.
Sign Up
Categories
  • News
  • Instruction
  • Gear
  • Lifestyle
  • Travel
Services
  • Masthead
  • GOLF Media Kit
  • GOLF Magazine Customer Service
  • TERMS OF SERVICE
  • PRIVACY POLICY
  • Opt-Out of Sale/Share or Targeted Advertising
  • Your Privacy Choices
Social
  • facebook
  • x
  • instagram
  • youtube
Membership
InsideGOLF Logo
More than $140 Value for JUST $39.99

INCLUDES 12 SRIXON Q-STAR GOLF BALLS, 1 YR OF GOLF MAGAZINE, $20 FAIRWAY JOCKEY CREDIT - AND MUCH MORE!

LEARN MORE

© 2025 EB Golf Media LLC. An 8AM Golf Affiliated Brand. All Rights Reserved. All of our market picks are independently selected and curated by the editorial team. If you buy a linked product, GOLF.COM may earn a fee. Pricing may vary.