Is Greg Norman really building a shark-shaped golf course?

Talk about a golf course with some bite.

Dean Lukin Jr.

Australian golf legend Greg Norman has never been shy about leaning into his Great White Shark persona. His finned Shark logo adorns apparel and wine bottles and high-tech golf carts. There are even a pair of Shark wakeboarding parks, in Myrtle Beach, S.C., and West Palm Beach, Fla.

But a shark-shaped … golf course?

It’s not a reality yet, but it is a possibility.

Earlier this month Norman’s design company announced that it had inked a deal for a masterplan agreement with a residential golf course development in South Australia.

Greg Norman has become synonymous with his shark logo.

getty images

The project — which Australian developer and former weightlifter Dan Lukin Jr. originally tried to get off the ground in 2012 before economic challenges derailed it — includes plans for a Greg Norman Signature Golf Course surrounded by high-end residential units.

When renderings of the property, called Port Lincoln, first surfaced, they included an eyebrow-raising image: a shark-shaped golf course at the center of the community. Design purists scoffed. Skeptics wrote off the graphic as a publicity play.   

“There were lots of people taking the p–s out of me and saying it was a publicity stunt but it’s not a publicity stunt,” Lukin recently told the Daily Mail. “’I don’t do publicity stunts. This is going to happen.’”

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In a press release about the project, Lukin added: “I am very excited to have Greg Norman involved in this project as I am hugely passionate about this beautiful region. There is nobody better than Greg in achieving an aesthetic, well-planned and creative golf course development and I am supremely confident everybody will be pleased with the outcome.”

Question is, will that outcome actually resemble an ocean predator?

When contacted by, a spokesperson for Greg Norman Company said in an email that “the shark course was the original concept envisioned by the Lukins (not by Greg). It never came to fruition.”

As for plans for the new design, the spokesperson said, “The golf course has not been designed yet. Not sure if [the shark design] is feasible or not.” 

Stay tuned!  

alan bastable

Alan Bastable Editor

As’s executive editor, Bastable is responsible for the editorial direction and voice of one of the game’s most respected and highly trafficked news and service sites. He wears many hats — editing, writing, ideating, developing, daydreaming of one day breaking 80 — and feels privileged to work with such an insanely talented and hardworking group of writers, editors and producers. Before grabbing the reins at, he was the features editor at GOLF Magazine. A graduate of the University of Richmond and the Columbia School of Journalism, he lives in New Jersey with his wife and foursome of kids.