PGA Tour veteran Beau Hossler has made a name, and a career, for himself on the golf course. And despite plans to continue his quest for pro-golf greatness, he also launched a new side gig as a coffee entrepreneur.
But the wildest part of Hossler’s story is how this all came about. That’s because Hossler came up with the idea in an unconventional way: by spending Masters week in Costa Rica tripping on the hallucinogenic drug ayahuasca.
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Hossler had his breakthrough pro golf moment before he was even a professional. At the 2012 U.S. Open at Olympic, a teenage Hossler wowed the crowds by holding the solo lead during the second round and eventually finishing T29.
He turned pro in 2016, and played his way onto the PGA Tour in 2018, where he’s competed ever since.
The origins of the 30-year-old’s career as a coffee entrepreneur stretch back five years.
In a new video released by the PGA Tour, Hossler explained how he got into coffee in the first place.
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“I’m going to give you a little inside track. This is something I haven’t disclosed yet,” Hossler began.
Five years ago, Hossler was looking for something to keep his mind off of golf while away from the course, and to bide the time during lengthy tournament weeks.
He found what he was looking for in coffee.
“It kind of became my refuge on the road from our freaking crazy lifestyles sitting at the golf course all day,” Hossler said. “I was like alright, let me get away. Let me immerse myself in something different that I actually really like.”
Hossler turned his attention to coffee and went all in. He preferred a golf analogy to describe the transformation, describing himself at the beginning of his journey as a “49-handicap coffee drinker.”
But how did Hossler’s love of coffee evolve into a second career in the coffee business?
He credits his recent experience with ayahuasca as the catalyst to turn a self-described “entrepreneur at heart” into a real-life entrepreneur.
Beau Hossler’s ayahuasca trip leads to coffee business
Earlier this spring, Hossler was feeling out of sorts on the golf course and in his life, as he explained in the video.
“April comes around this year, I’m just like not feeling myself. I don’t feel like me,” Hossler explained. “I’m not playing good golf, but it’s not just that… something’s off, I’m just not feeling great.”
So Hossler decided to follow some friends’ advice and make a big risk in an attempt to re-orient his mind: travel to Costa Rica and take ayahuasca, a psychoactive substance that triggers strong hallucinations. Having not qualified for the 2025 Masters, that seemed like the perfect week to give his plan a shot.
“I’m like, I’m going to Costa Rica. Ayahuasca, for a week. During the Masters, because I had the week off,” Hossler said. “I have some friends that have done it, and they’ve all had an amazing experience, and they told me that you’ll know when it’s time to go. And I was like, it’s time to go. So I went.”
The story gets even more bizarre. Having lost his wallet the night before his trip, Hossler convinced his cab driver to lend him $1,000 in cash, which is all he brought with him to Costa Rica.
“Lost my wallet the night before I went. So I went to Costa Rica, I borrowed a thousand bucks from my driver who took me to the airport. So I had my passport and $1,000, cash,” Hossler explained.
Ayahuasca is an ancient psychoactive concoction originating from South America that’s made from the combination of two different plants. According to the Cleveland Clinic, “At a chemical level, Ayahuasca is similar to psychedelics like LSD, mescaline and psilocybin. But — unlike those psychedelics — it’s rare to see Ayahuasca in use outside of South America.”
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Hossler described his own experience with the hallucinogen in detail.
“I go down there have this like amazing experience, felt like I learned a lot about myself,” he said. “For the first time was really proud of myself for my golf and the work I put in and gave myself credit. You can’t hide from it. It just shows you like who you are, what you’re about.”
The trip left him with two big takeaways: first, that he loves golf and will continue striving in his pro career; and second, he needed to find something else to get involved with to add balance and counter the “lonely” lifestyle of a Tour pro.
“I think I just realized that I love golf, I’m going to freaking be great at golf, but also I need my mind to be challenged in other ways as well. I need to be more well-rounded, and frankly, honestly I think it’s going to help with my golf.”
The experience also helped Hossler realize exactly what his non-golf outlet would be: a coffee business.
“That’s what spurred me into action.”
With that, Hossler’s new coffee company Beaurista was born.
Hossler said his business is not a licensing deal; he runs the operation himself.
“It’s for real, like, it’s not a joke,” he said. “It’s not like a ‘Oh, I just put my name on someone else’s coffee.’ I literally labeled the bags all myself, stamped them all myself. I’m doing it. All of it… I’ve got the people around me that really care about me, and they do their own thing, but they’re involved and they’re advisors and when I need help, they help me, and they bust their butt to help me. But as far as truly doing it, I’m doing all of it. Then I would called advisors to help me strategize, get stuff done, etc.”
To hear more about the process of starting Beaurista, check out the full PGA Tour interview below.
