Nobody from the inside would say this out loud, but there really is a USGA-LIV Golf divide. That’s because LIV Golf is a for-profit business, and its business model is rooted in selling star-driven golf. The USGA is golf’s equivalent of a great university, with a teaching-research hospital in its backyard. A core value of the USGA, if not the core value, is merit. Shoot the scores (while playing by the rules), get the prizes, no matter your life story. J.J. Spaun’s win at the U.S. Open last year at Oakmont was out of the merit tradition. When Spaun was a walk-on golfer at San Diego State in 2008, nobody was predicting he would win the Open. He got better at golf. That is, he made himself better. It takes your breath away, because the odds are hugely against you.
The byword of Tiger’s life in golf is merit. The presenting sponsor of the numbers being dropped here (82, 15, 9, 8) is . . . Merit Inc. The PGA Tour on which Tiger was born and raised, the same. Merit, merit, merit. Woods’s origin story — raised by a Black father who grew up in tough circumstances in a segregated America and by an immigrant mother from Thailand — cannot be overstated. What the USGA is saying here, by naming these great pieces of hardware for Tiger Woods, is that the doors of golf are open to all. This naming business is low-cost, but a big deal.
The PGA Tour, in a naked attempt to make sure it does not lose more star players to LIV Golf, has done a number of things that come right out of the LIV Golf playbook. The whole model for the PGA Tour’s Signature events, including this week’s API, is borrowed from LIV Golf. The creation of the PGA Tour’s for-profit division — PGA Tour Enterprises, with its private-equity investors — is another nod to LIV. (Woods is the vice chairman of E.) The field this week at Bay Hill comprises only 72 players — so LIV. (That number would leave Arnold Palmer ill.) There’s a goofy 36-hole cut for the top-50 and ties, or any player within 10 shots of the lead. That bit of bookkeeping is really a nod to Arnold’s belief in the sanctity of the cut as an elemental part of tournament golf, and that’s really all it is.
And let’s not get all high-and-mighty about the role of the USGA in the game. In negotiating TV rights and choosing venues for U.S. Opens, the USGA can take its leads right from the Gordon Gekko (“greed is good”) playbook.
But we’re here today to put a trophy on a pedestal. These new USGA prizes, the Tiger Woods Trophy and the Tiger Woods Medal, they tell a great deal. That every player managed by Mark Steinberg, Tiger’s longtime agent, is not a LIV Golf golfer, the same — it’s telling. And this is what’s being said. In theory and really in practice, anybody can grow up to win a USGA championship. When you get right down to it, that’s everything. Arnold did it. (He was 24 when he won the U.S. Amateur.) Spaun did it. Bob Jones (nine USGA titles) did it. Ben Hogan did it. And so did, most spectacularly, Tiger. The Tiger Woods Trophy. The Tiger Woods Medal. How fitting.
