Jason Day played his first Masters practice round of the week in a vest covered with birds (scarlet tanagers, eastern bluebirds, red-headed woodpeckers, among others), so you’d be forgiven if you missed a new sponsor he had emblazoned just above his flock of feathered friends.
On Monday, Day and retirement-planning provider TIAA announced a new partnership that named the 13-time PGA Tour winner and 2015 PGA Championship winner as the company’s inaugural “Golf Ambassador.”
In a release, TIAA noted Day’s “tenacity, discipline and relentless focus on the long game,” as well as his ability to reach a younger demographic through his popular YouTube channel, The Lads, as reasons the partnership between the Australian star and the financial planning firm make sense.
“Partnering with TIAA feels right because we share a belief that everyone deserves a secure financial future,” Day said in a statement. “I’ve worked my whole career to build something lasting: for myself, for my family, and for the next generation. TIAA is doing that same work for millions of people, and I’m proud to help bring that message to a new generation.”
Micky Onvural, TIAA’s chief marketing and communications officer said: “Jason Day is not only one of the most accomplished players of this generation, but also part of a movement reshaping what golf looks and feels like. Jason has helped bring the game to new audiences, making it more accessible, authentic, and exciting for younger fans. He has faced setbacks, risen above them, and continued to compete at the highest level, and that spirit of perseverance is exactly what connects him so naturally to TIAA’s mission and to the people we are proud to serve.”
The partnership will see Day and TIAA work together on “a number of brand initiatives, digital content and engagement opportunities.”
Day is ranked 41st in the world. He has two top-10s in seven starts in 2026 and is coming off a T6 finish at the Texas Children’s Houston Open two weeks ago. In 14 career Masters starts, he has five top-10 finishes, including a T8 in 2025.
