PACIFIC PALISADES, Calif. — Nick Clearwater sits in a trailer in the dusty CBS television compound just left of Riviera Country Club’s first fairway. A massive laptop is open in front of him on a long desk against a wall, with four TVs directly above. There are two swings on the laptop screen that Clearwater has clipped together side-by-side. It’s Jason Day — once in 2015, and once at this week’s Genesis Invitational.
Moments later, the CBS broadcast shows the same sequence. There’s a stick figure superimposed over Day’s body, and two numbers next to him. One shows the degrees of his hip turn, the other shows his trail knee bend.
“This is some really cool technology here,” says CBS’ lead analyst Trevor Immelman. “We are comparing Jason Day’s swing from that great season of 2015 to now. Look here — much less hip turn on this left-hand side. Twenty-nine degrees. Back then he was really trying to hold that right knee; keep it braced. And as we run here, to this swing from earlier this week, just look at that — more tilt to the hips, and a much bigger turn.”
Immelman is quite smart when it comes to the golf swing, but this type of analysis — with hard data — wouldn’t be possible without a new piece of technology that is making its debut during the 2024 season. This is OptiMotion by GOLFTEC, and it’s the newest feature CBS is integrating into its broadcasts this season.
CBS tested the tech during the Farmers Insurance Open at Torrey Pines. This week, the network announced an official partnership with GOLFTEC to integrate OptiMotion into their broadcasts for Signature Events for the remainder of the season.
The tech is powered by a proprietary AI model that uses wireless and sensor-less motion capture technology to 15 different joint centers and provides over 4,000 data points about every swing.
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“It’s factual. It’s objective,” says Clearwater, GOLFTEC’s VP of Instruction. “It’s less about an opinion of the broadcaster. It’s data-driven. They don’t have to talk about abstract elements of the swing, and it gives them one more thing to talk about while on air.”
If you’ve ever gotten a lesson at GOLFTEC, then OptiMotion will likely look familiar. It’s the exact same technology that they use in their studios across the country. In GOLFTEC’s hitting bays, two cameras are used to capture students’ swings and provide data. But for the CBS broadcast, only a single camera is needed. They can even use OptiMotion to analyze swings from old videos.
“If we wanted to look at a swing from Ben Hogan winning here, we can pull up his swing and drop OptiMotion on top of it,” Clearwater says. “We can do comparisons before and after. We can compare Tour players on the same day. It’s some pretty cool tech.”
