13 cool new products hitting the golf scene at the 2023 PGA Show
The 2023 PGA Show was an exciting display of golf’s best new products and brands, and from the ground in Orlando, there were plenty of new eye-catching products.
Check out the video below to hear NBC Sports personality and PGA Show host Lauren Thompson‘s quick interviews with brand representatives about new releases and hot upcoming items.
Keep scrolling for the brands, products, more info, and links to purchase. You can even find some of these items in GOLF’s Pro Shop.
Super stretchy, lightweight and stylish, these 4-Way Stretch shirts from 7 Diamonds are perfect on and off the course.
All of our market picks are independently selected and curated by the editorial team. If you buy a linked product, GOLF.COM may earn a fee. Pricing may vary.
Toru 4-Way Stretch Long Sleeve
Featured in the video above, the Dunning Short Sleeve “Falla” shirt is not yet released, so this is an excellent sneak peek at what’s coming next. The mock collar has a zipper coupled with a subtly printed fabric. It even has a matching skort. Keep an eye out for these pieces to hit the shelves more toward the spring season.
Since these items are unreleased, I’ll link you to one of their women’s polos, available now for purchase. It’s available in multiple colors. Also, spoiler alert: the polo linked below is 50% off. Score!
Mia Zip Performance Polo
Introducing the Brandon Bills Rope Hat, which will be available in March. Right now on BrandedBills.com, there are tons of hat options. They offer pre-made designs of all types, even multiple styles for every state in the U.S. There are also endless options for bulk-order which can be customized and shipped in as little as six weeks.
Party Eagle PVC Elite Rope Classic
Pins and Aces
“We strive to be a little bit different, a little fun and fresh in the golf industry,” said one of the representatives at the Pins and Aces booth. And after spending a good amount of time with their product, I can confirm: Pins and Aces does precisely that. The company has a wide variety of high-quality head covers with an array of designs and matching sets for all types of golf clubs. In the video, you can check out the new Pins and Aces collection. There’s deep quality in the detail. You don’t see many head covers like these.
King of Spades – Driver Cover
To give you an idea of how hot these glasses are, they sold out completely less than a week after release. These high-tech glasses connect to your phone’s Bluetooth to allow you to listen to music and take phone calls with the tap of a finger. Your ears are open and free to hear everything around you. If you want to be notified when they’re back in stock, you can sign up for an email notification here.
Sonic 1 | Revo Black
Thompson introduces FootJoy as, “Great golf from the ground up.” The FootJoy representative goes straight into the new HyperFlex franchise which is a tour-level shoe with a carbon-loaded heel. These shoes are innovative, lightweight and flexible. The newest line has yet to be released, but right now, you can get the previous season of HyperFlex for $50 off the original price.
HyperFlex-Previous Season Style
The 2023 version of the Callaway Paradym Driver is brand new and available for pre-order now. They’ll begin shipping on 2/24/23. The shaft, grip, and loft are customizable. Engineered with carbon throughout its design, Callaway says this is the “current and future of golf.”
Paradym X Driver
Everyone’s talking about the new G430 line that Ping just launched. The full line is available for purchase right now. Ping said, “We’re seeing the biggest gains in performance in a ‘G’ Product line, that’s for the driver all the way down to the irons… it sounds fantastic, feels great and the ball goes long and straight.”
With the added benefit of “high launch and forgiveness,” the AeroJet driver is “unlocking levels of speed that were once thought to be impossible.” The new AeroJet line comes in three versions.
The Mizuno RB Tour golf ball just hit the shelves this season. These balls underwent three years of innovation, with data gathered by player, robot and greenside feedback across every possible performance attribute. You can buy a full dozen now for only $43.
RB TOUR X GOLF BALL
Introducing the new Bushnell Wingman GPS Rangefinder and Speaker, now with a screen and handheld remote and all the other features you loved before.
The newest edition has yet to be released, but it’s coming soon. For now, here’s the classic version. The speaker has over 36,000 courses preloaded into its system and will call out how far you are from the green with its built-in GPS technology. It’s available in GOLF’s Pro Shop.
The Theragun Mini is the smallest, lightest Theragun yet and is available in GOLF’s Shop. It’s powerful and portable with three massage speeds. Plus, it’s known to be one of the quietest massagers on the market.
Theragun Mini Percussive Therapy Device
GolfForever, which tour professionals such as Zach Johnson, Scottie Scheffler, and Ryan Palmer use to work out and warm up, is a multi-use trainer. Every muscle and movement this swing training tool works will help you become a better golfer.