I the age of yearly product launch cycles, drivers get all the hype every year.
But for our Fully Equipped team, we’re a little more intrigued by iron launches and the summer of 2025 figures to be a big one.
Most companies, whether they keep an annual or biennial metalwood launch cycle, stick to a two-to-three-year launch cycle for their iron lines. While it’s not always a guarantee, there figures to be at least four, maybe even five iron launches this summer between July 1st and October 1st.
On this week’s episode of GOLF’s Fully Equipped, Johnny Wunder explained why he can’t wait for his first summer of iron launches since leaving Callaway earlier this year.
“To me, that’s where like all the nuance happens, right?” Wunder said. “Drivers are like, all right, they all go fast and far and straight, blah, blah, blah… But irons are interesting because I think iron R&D guys are the most interesting R&D guys. Because all the club dorks work in iron R&D.
TaylorMade 2025 P790 Custom Irons
REVOLUTIONARY FORGED FEEL
More Speed, More Consistency
Increased Distance with Improved Gapping
FLTD CG™ – Shaped for Elegant Performance
FEATURES
Enhanced Feel & FeedbackSubstantially improved feel was a key focus when designing the 2025 P·790. Individual head optimization and advanced modal analysis, combined with SpeedFoam™ Air, deliver best-in-class forged feel with an explosive sensation at impact.
Faster Face, Greater SpeedThe 2025 P·790 introduces an all-new ultra-high-strength, high-speed forged face material (4340M), which is 20% stronger than previous generations. This increased strength enables a thinner face, faster ball speeds, and a sweet spot up to 24% larger.*
*Comparison vs. 2023 P·790 7 iron.
Optimized CG for Precision & DistanceA faster 4340M face, individual head optimization, and FLTD CG™ technology precisely position the center of gravity (CG), delivering increased carry distances with ideal launch and spin for improved gapping throughout the set.
In 2025, the long irons feature an even lower CG for enhanced launch and playability, while the scoring clubs have a higher CG to improve spin rates and control. FLTD CG™ strategically shifts the center of gravity from low in the long irons to progressively higher in the short irons for optimal performance.
Refined Aesthetics & Turf InteractionThe all-new P·790 boasts a thinner topline for a cleaner look at address and an increased sole radius with a progressive leading edge. This design enhances turf interaction and promotes more consistent impact locations.
View Product
ALSO AVAILABLE AT: PGA Tour Superstore, TaylorMade
“Those guys are super dorky and they’re like my favorite people to talk to because they’re really cool guys, but they’re also club dorks. So iron launches are always fun, a lot to look forward to.”
We obviously don’t know exactly who is going to be releasing new irons this summer, but we can tell you whose irons have been on the market for a while.
Titleist has stuck to a two-year product cycle for all their clubs with even years being metal woods and odd years being for irons and wedges. Titleist’s third generation of the T-series lineup was released in 2023.
Jack Hirsh
Golf.com Editor
Jack Hirsh is the Associate Equipment Editor at GOLF. A Pennsylvania native, Jack is a 2020 graduate of Penn State University, earning degrees in broadcast journalism and political science. He was captain of his high school golf team and recently returned to the program to serve as head coach. Jack also still *tries* to remain competitive in local amateurs. Before joining GOLF, Jack spent two years working at a TV station in Bend, Oregon, primarily as a Multimedia Journalist/reporter, but also producing, anchoring and even presenting the weather. He can be reached at jack.hirsh@golf.com.
