Golf Pride is doubling down on its popular Align raised reminder grip technology with the release of its new Align Max grips.
Align technology has been available since 2017 across many Golf Pride models and has built a dedicated following among Tour pros and amateurs alike. Xander Schauffele used MCC Align grips to win both of his major championships in 2024.
The technology aims to promote consistent hand placement by adding a visible raised reminder ridge along the underside of the grip. This also helps players be aware of the clubface position throughout the swing.
Reminder grips aren’t a new concept; they were commonplace back in the 1950s, before the USGA implemented grip conformance rules in the mid-1970s that limited the height of any internal grip reminder.
But when Align grips hit the market in 2017, the ridges quickly became what Golf Pride said was one of its most successful grip technologies ever.
For the next generation, Golf Pride listened to feedback of players who said they wanted an even more pronounced ridge. With the new Align Max, Golf Pride has made the ridge 25 percent higher (to the maximum height permitted under USGA rules) and extended the ridge further down the grip.
Harris English’s win came after 1 under-the-radar gear switch
The new techn has already picked up a win with Harris English capturing the Farmers Insurance Open last month in his first week with a full set of the Align Max grips.
“Our brand purpose is to design grips for the hands of all golfers that will inspire a feeling of confidence so they can perform their best,” Golf Pride President James Ledford said in a release. “With Align Max we reached new heights of what is possible in grip design, resulting in breakthrough technology that provides golfers the confidence their hands are in the right place every shot, for unparalleled consistency.”
Golf Pride invested millions in designing the new grip, with the Align Max ridge now being built directly into the core of the grip.
Compared to the original Align, the new Align Max ridge features a smooth texture and a firmer feel. Because of the larger and firmer material, Align Max grips will be easier to install as well.
The Align Max isn’t replacing the original Align grips. It will simply provide a different option to players who want to maximize the benefits of the raised rib.
Golf Pride’s new Align Max is now available in both MCC and MCC Plus4 models in both standard and midsize.
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