Brooks Koepka is back on the PGA Tour and he’s now back to being one of its most highly sought-after gear free agents.
Dunlop Sports, the parent company of Cleveland/Srixon Golf and XXIO, announced it and Koepka had mutually agreed to end their endorsement contract, “effectively immediately.”
“Over the course of their relationship, Brooks served as an exceptional ambassador for the Srixon and Cleveland Golf brands,” a statement on the company’s website said. “His commitment to competing at the highest level of the game, including a major championship victory with Srixon and Cleveland Golf equipment in play, exemplifies the performance standard both brands stand for.
“Dunlop Sports Americas is proud of what was accomplished together and grateful for the professionalism and dedication Brooks brought to the partnership. DSA wishes him continued success on the PGA Tour.”
Koepka signed with Cleveland/Srixon, somewhat surprisingly, in late 2021 after years of being one of golf’s most coveted after free agents. He won his first four major titles as a free agent after Nike left the hard goods business. He was seen as one of the most valuable free agent signings of all-time.
The partnership bore fruit quickly when Koepka won the 2023 PGA Championship, his fifth major title, with a Srixon ball, driver, irons and Cleveland wedges.
But Koepka received notably less publicity in the following years while playing on LIV Golf, which he joined mid-2022, just over a year into the partnership. He also never switched to the company’s new ZXi driver or ZXi irons, released in 2025.
There was evidence the partnership was on shaky ground earlier this season when Koepka switched from a Srixon Z-Star Diamond back to a Titleist Pro V1x golf ball at the Cognizant Classic. That was something he did early on in the partnership as well, but Cleveland/Srixon granted him permission to switch balls in 2022 as they worked toward creating a ball tailored to his game.
Koepka is currently the second alternate for this week’s Signature Event, the Cadillac Championship in Miami, and is on site in case of two last-minute withdrawals. If he doesn’t make the field, he recently committed to next week’s OneFlight Myrtle Beach Classic opposite the Truist Championship as he gears up for the PGA Championship.
Given his success when he was a free agent, it wouldn’t be shocking for him to continue down that road for the foreseeable future. Expect some movement within his golf bag over the next few months.
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