This brand is the surprising leader when it comes to drivers on LIV Golf
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With many LIV Golf players forgoing equipment contracts (or having contracts expire) to sign with the breakaway league, looking at club usage offers a unique view into how some of the world’s best golfers set up their bags without being tied to a specific brand.
With that in mind, we decided to dig into the world of gear on the LIV tour and uncovered some interesting results, including the No. 1 driver brand, along with unearthing some older models that are still being used. One of the oldest still in use belongs to reigning PGA champion Brooks Koepka. At the most recent event in Las Vegas, Koepka was spotted with a TaylorMade SIM2 driver, which is a club he has gone back and forth with after winning the 2023 PGA using a Srixon ZX5 LS MKII (although Hideki Matsuyama just won using the ZX5 LS MKII last week at Riviera).
The SIM2 went back into Koepka’s bag around the Ryder Cup last fall, and since he’s a creature of habit, I expect to see it in his bag for the foreseeable future.
The No. 1 driver?
This is where it gets interesting. Driver counts on the PGA Tour are largely driven by sponsorship dollars, with most contracts stipulating that any golfer tied to the brand has to play with one of the most recent models, with a few exceptions made for particular players.
Of course, every manufacturer makes great products and offers a line of drivers that can be adjusted to fit almost any swing, but with the removal of any sort of contractual bias, the No. 1 driver on LIV is the PING G430 LST (with some players mixing in other G430 models).
Yes, Ping does have several staff players — including recent Masters invite Joaquin Niemann, Louis Oosthuizen and Bubba Watson — but there is an almost equal amount of golfers playing the driver without any sort of financial incentive. Pros like Matthew Wolff, Taylor Gooch, Brendan Steele, Abraham Ancer, and Martin Kaymer are all using a Ping driver despite previous deals with other brands.
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As for the No. 2 driver brand, that title belongs to Callaway, with the most notable players being Jon Rahm, Phil Mickelson and Charl Schwartzel, electing to use either a Paradym or Paradym Smoke Ai model.
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Golf.com Editor
Ryan Barath is GOLF Magazine and GOLF.com’s senior editor for equipment. He has an extensive club-fitting and -building background with more than 20 years of experience working with golfers of all skill levels, including PGA Tour players. Before joining the staff, he was the lead content strategist for Tour Experience Golf, in Toronto, Canada.