8AM Golf takes equity stake in footwear brand PAYNTR Golf

8AM Golf — the Scottsdale, Ariz.-based holding company with more than a dozen golf-related brands in its portfolio, including GOLF.com, Miura and True Spec — announced Wednesday that it has taken a significant equity stake in ascendant performance-footwear brand PAYNTR Golf.

PAYNTR launched its first pair of shoes in 2021 and is among the game’s fastest-growing footwear brands. On the PGA Tour, PAYNTR shoes are worn by Jason Day (who is an equity parter), Min Woo Lee, Sam Burns and Isaiah Salinda. Justin Rose claimed his 13th PGA Tour win at the Farmers Insurance Open last week wearing PAYNTRs, and is among a contingent of PGA Tour, LPGA and PGA Tour Champions players who wear PAYNTRs by choice.

“PAYNTR Golf represents everything we look for in a modern golf brand, with its authentic innovation, clear performance benefit and an experienced leadership team deeply rooted in the science of the game,” 8AM Golf CEO and president Hoyt McGarity said in a release. “Their commitment to building products around the biomechanics of the golf swing, combined with their impressive traction at retail and on Tour, makes PAYNTR Golf a natural fit within the 8AM portfolio.

PAYNTR Jason Day Eighty Seven SC (Men’s)

In collaboration with Jason Day our newest model has arrived, the Eighty Seven SC!  CLARINO Trivela™️ microfiber upper delivers lightweight support and flexibility Full WATERPROOF+ breathable membrane fused to lining and sealed with bottom gasket. ARIAPRENE® tongue & bootie offers supreme foot lockdown to provide maximum stability and lightweight, breathable support. TPU Outsole, with Fast Twist insert system, delivers traction in three dimension for the life of the shoe. PMXNitro+ Footbed delivers lightweight responsive cushioning for the life of the shoe. PMXNitro+ Midsole provides maximum energy return & ultimate under foot support. CARBITEX GearFlex™️ propulsion plate allows golfers to more effectively harness ground reaction forces. Almost sold out! View the Match Day SC for a comparable model.

$220.00 from Fairway Jockey

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Each PAYNTR shoe features a cutting-edge propulsion plate to help golfers harness ground reaction forces to bring more speed and power to the ball during the downswing. The company was co-founded by Mike Forsey and Michael Glancy, who combined have more than 50 years of experience in the golf-shoe business, working at footwear powerhouses Nike, Reebok, Under Armour and FootJoy.

“At its core, PAYNTR Golf was founded to challenge convention by creating footwear that truly enhances how golfers move, generate force and perform on the course,” Forsey said in the release. “Partnering with 8AM Golf is a powerful validation of that mission. Their deep understanding of the golf ecosystem, from media and entertainment to equipment and fitting, makes them an ideal strategic partner as we continue to expand our footprint globally and invest in innovation.”

You can shop the PAYNTR Golf shoe collection at Fairway Jockey by clicking here.