Anthony Kim’s journey through professional golf from early stardom to disappearing for 12 years to now becoming a winner again on LIV Golf is without doubt distinctive. And the way he built his new bag setup mirrors that uniqueness.
On this week’s episode of GOLF’s Fully Equipped, co-host Johnny Wunder, who has become friends with Kim over the past year, details how Kim went about testing new equipment once he came back to a completely different world of professional golf.
When Kim, now 40, earned his first two PGA Tour titles in 2008, 16 years ago, the first adjustable loft driver had yet to hit the market. Launch monitors were on the PGA Tour, but they weren’t the fixture they are today.
Custom club fitting had been around for some time, but we were only beginning to push the boundaries of individual optimization that we can achieve now.
Kim, in some ways, is still rooted in those old-school ways.
Wunder met Kim last year and became friends with him after he walked a practice round with him at LIV Golf Virginia. That’s how Wunder started to understand how Kim thinks differently about gear.
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“It’s been interesting,” Wunder said. “You’re talking to a person, trying to help them and answer questions for them and they don’t know Trackman, they don’t know Foresight. They don’t even speak modern golf ball.”
Using his connections in the gear space, whenever Kim would ask him about a product like a wedge or a driver, Wunder would reach out and get one for him to test.
Then Kim would give his feedback to Wunder.
“He would get stuff and he would test it and he would say I like it because it does this. It was all very ball-related,” Wunder said. “It was, ‘I swing this way and the ball goes that way.’ There’s no numbers.”
Wunder said Kim has built his bag around feel and that’s a non-negotiable for him.
But yet, over the past month-plus as he earned back his spot on LIV Golf and his first worldwide victory since 2010, he’s made immense progress with his game.
For more from Wunder and co-host Jake Morrow, listen to the full episode of GOLF’s Fully Equipped here, or watch it below.
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