Winner’s Bag

Club Fitting
Sean zak club fitting

How 5 days of club fittings changed my mind on golf equipment | Fully Fit 2026

I went to golf equipment school for five days. Here’s what I learned on that journey, and what I think about clubs now.
Club Fitting
Jack Hirsh's golf bag.
Insiders Only

My visit to golf-equipment heaven was amazing — and dizzying

I just got back from a fitting extraoganza where I got custom fit by six different OEMs. It was awesome, but deciding what to play is hard!
Gear
Fully Fit Episode 1.

Ping’s G440 K driver makes surprising first impression | Fully Fit 2026 Ep. 1

On the first episode of Fully Fit 2026, our panel visits the Ping Proving Grounds and is wowed by the new G440 K driver.
Gear
A collage of pictures from Fully Fit 2026.

6 full-bag club fittings with 6 different clubmakers?! Here’s how that went | Fully Fit 2026

Six GOLF staffers of varying abilities were put through the gauntlet of six full-bag fittings. Our hope? To teach you something along the way.
Gear
Jake Morrow - Fully Fit 2026

How a new mindset changed this scratch handicap’s fitting experience | Fully Fit 2026

I went through six full-bag fittings to find my perfect set. Here’s why I decided to do something different this time. And what happened.
Gear
Fully Fit 2026 explainer.

Here’s why we’re ‘testing’ golf clubs differently this year | Fully Fit 2026

For Fully Fit 2026, we’re profiling a half-dozen golfers as they build epic bags for their games — and we’re taking you along for the ride.
Gear
Sean Zak Fully Fit

Do clubs’ looks really matter? This 7-handicap thinks so | Fully Fit 2026

I went through six full-bag fittings to find my perfect set. Here’s what I learned — and why I finally replaced an old, reliable club.
Drivers
Ben Griffin and Viktor Hovland with new Ping drivers.

Ping’s G440 K just got two major conversions | Tour Report

Ping’s new G440 K driver got two major conversions at the WM Phoenix Open. Check out that story and more gear insights from TPC Scottsdale.
Gear
Xander Schauffele of the United States plays his shot from the fifth tee during the pro-am prior to the Farmers Insurance Open 2026 at Torrey Pines South Course on January 28, 2026 in La Jolla, California.

Xander Schauffele’s driver switch mirrors this fellow major winner | Tour Report

Xander Schauffele is changing both his driver and driver shaft to begin this season in a move that mirrors one Jon Rahm made in 2024.
Drivers
Max Homa of Jupiter Links Golf Club plays a shot against Los Angeles Golf Club at the SoFi Center on January 20, 2026 in Palm Beach Gardens, Florida.

Why Max Homa is playing Cobra’s ‘working prototype’ driver | Tour Report

Max Homa made a surprise switch to Cobra’s prototype OPTM Max-LSK driver after a late Sunday testing session.
Gear
Rory McIlroy of Northern Ireland plays his second shot on the 13th hole on day one of the Dubai Invitational 2026 at Dubai Creek Resort on January 15, 2026 in Dubai, United Arab Emirates. (Photo by Ross Kinnaird/Getty Images)

Why Rory McIlroy is so excited about his major 2026 gear switches | Tour Report

In this week’s Tour Report, why Rory McIlroy is making maybe his biggest gear change ever and we’re tracking new 2026 clubs in play.
Drivers
Scottie Scheffler plays a tee shot on the first hole during the second round of the Hero World Challenge at Albany Golf Course on December 5, 2025 in Naussau, New Providence.

This is what’s different about Scottie Scheffler’s new driver | Tour Report

Scottie Scheffler quickly inserts TaylorMade’s new Qi4D driver, but here’s what makes the World No. 1’s a little different from others.
Gear
Adam Schenk golf bag at the RSM Classic.

The PGA Tour’s newest winner is a certified gear degenerate | Tour Report

In this week’s Tour Report, take a dive into to Adam Schenk’s gear world, plus the latest on new drivers and more from the RSM Classic.
Irons
Nelly Korda of the United States plays a shot from the 15th tee during the second round of The ANNIKA driven by Gainbridge at Pelican 2025 at Pelican Golf Club on November 14, 2025 in Belleair, Florida.

Nelly Korda is hopping on this interesting iron trend | Tour Report

In search of her first win of the 2025 season, Nelly Korda is hopping on an interesting trend by changing out her irons this week.
Gear
Chris Gotterup of the United States plays his shot from the seventh tee during the second round of the WM Phoenix Open 2026 at TPC Scottsdale on February 06, 2026 in Scottsdale, Arizona

Chris Gotterup’s clubs: Inside his WM Phoenix Open-winning bag

Chris Gotterup got his second victory of the season at the WM Phoenix Open. Here are the clubs he used to do it.
News
Justin Rose of England plays his shot from the second tee during the third round of the Farmers Insurance Open 2026 at Torrey Pines South Course on January 31, 2026 in La Jolla, California.

Justin Rose’s clubs: Inside his Farmers Insurance Open-winning setup

Justin Rose used a unique setup of Callaway, TaylorMade, Titleist and Miura clubs to win the Farmers Insurance Open.
Gear
Scottie Scheffler of Team United States plays his shot from the tenth tee during the second round of The American Express 2026 at the Nicklaus Tournament Course on January 23, 2026 in La Quinta, California

Scottie Scheffler’s clubs: Inside his American Express-winning setup

Scottie Scheffler won the 2026 American Express on Sunday for his 20th PGA Tour win. Take a closer look at the clubs he used to do it.
Gear
Chris Gotterup of the United States plays his shot from the seventh tee during the final round of the Sony Open in Hawaii 2026 at Waialae Country Club on January 18, 2026 in Honolulu, Hawaii.

Chris Gotterup’s clubs: Inside his Sony Open-winning bag

Chris Gotterup won the first PGA Tour event of 2026 at the Sony Open with an unreleased prototype Bridgestone golf ball.
Gear
Hideki Matsuyama of Japan plays his tee shot on the 16th hole during the final round of the Hero World Challenge 2025 at Albany Golf Course on December 07, 2025 in Nassau, Bahamas.

Hideki Matsuyama’s clubs: Inside his Hero World Challenge-winning setup

Hideki Matusyama won the Hero World Challenge on Sunday in a playoff. Take a closer look at the clubs he used to do it.
Gear
Jeeno Thitikul of Thailand plays her shot from the 14th tee during the final round of the CME Group Tour Championship 2025 at Tiburon Golf Club on November 23, 2025 in Naples, Florida

Jeeno Thitikul’s clubs: What’s in her CME Group Tour Championship-winning bag

Jeeno Thitkul won for the third time this season at the CME Group Tour Championship with an all-Callaway equipment setup.
Gear
Sami Valimaki of Finland lines up a putt on the 18th green during the final round of The RSM Classic 2025 at Sea Island Resort on November 23, 2025 in St Simons Island, Georgia.

Sami Valimaki’s clubs: What’s in his RSM Classic-winning bag

Sami Valimaki won for the first time on the PGA Tour at the RSM Classic using a mixed bag of equipment from four different OEMs.
Shafts
Project X Titan golf shaft.

Does Project X’s new Titan shaft signal a new trend in shaft design? | Fully Equipped

On this week’s episode of GOLF’s Fully Equipped, Johnny and Jake discuss the new Project X Titan and how it could set a trend for shafts.
Balls
The Callaway Chrome Tour Box.

The most impressive thing about this golf ball might not be speed | Fully Equipped

On this week’s episode of GOLF’s Fully Equipped, co-host Jake Morrow details his testing with the Callaway Chrome Tour golf balls.
Wedges
Vokey SM11 T-Grind.

Why the CG story of Vokey’s SM11 wedges matters | Fully Equipped

On this week’s episode of GOLF’s Fully Equipped, Johnny Wunder explains why the CG story of Vokey’s new SM11 wedges is so important.
Irons
A detail photograph of the clubs used by Rory McIlroy of Northern Ireland showing his new style of irons prior to the Dubai Invitational 2026 at Dubai Creek Resort on January 14, 2026 in Dubai, United Arab Emirates.

What Rory McIlroy’s new irons mean for TaylorMade | Fully Equipped

On this week’s episode of GOLF’s Fully Equipped, we muse on whether Rory McIlroy’s switch to cavity back irons means something new is coming.
Drivers
TaylorMade Qi4D weight adjustments.

Why fitting for a 2026 driver is so crucial | Fully Equipped

On this week’s GOLF’s Fully Equipped, Johnny Wunder and Jake Morrow explain why getting fitted for this year’s drivers is so crucial.
Gear
Qi4D Driver behind the golf ball.

Why 2026 is a year where it’s worth it to buy new clubs | Fully Equipped

On this week’s episode of GOLF’s Fully Equipped, Johnny Wunder and Jake Morrow explain why this is a year where new golf clubs are worth it.
Gear
2026 will be the most competitive equipment battle ever

How to navigate the 2026 club-launch season | Wunder Journal

This year will deliver the most competitive equipment battle ever, meaning getting fit is more important than it’s ever been.

Latest Gear Videos

Here’s why you need to forget about a wedge’s bounce number | Fully Equipped

Fully Equipped’s Jake Morrow and Johnny Wunder discuss why a wedge’s bounce number is inconsequential to selecting the right club.

How TaylorMade created up to a 24% larger sweet spot in their new P790 irons | ClubTest 2025

GOLF’s Kris McCormack recently sat down with TaylorMade’s Director of Product Innovation Matt Bovee to talk how TaylorMade created up to a 24% larger sweet spot in their new P790 irons.

Join InsideGOLF today!

For only $39.99/year, you’ll get access to exclusive content and also a host of discounts and promotions, including…

  • AD-FREE Experience on GOLF.com
  • FREE Dozen Srixon Golf Balls
  • $20 Instant Credit at Fairway Jockey
  • One Year (8 issues) of Golf Magazine (+$79 Newsstand value) – U.S. members Only
  • +600 Issue Golf Magazine Digital Archive (1959-Present)
  • Bucket-List golf trips and experiences
  • FREE True Spec Fitting with any club purchase
  • $100 OFF qualified purchases at Miura and Fairway Jockey
  • 50% OFF new Golf Logix App/membership
  • Plus so much more!
Join Now