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Tiger Woods in talks to produce his own Monster Energy drink

December 3, 2018

Tiger Woods is in talks to produce a drink of his own with Monster Energy, according to a report from Golfweek.

Woods debuted his Monster golf bag — black with green trim — at the 2016 Hero World Challenge. On course, Woods drinks often from a matching black-and-green Monster water bottle. Two years later, at the conclusion of the 2018 Hero, Woods and Monster appear to be in it for the long haul.

“We just extended the deal with Monster, and so we’re looking at what the next stages are of that relationship,” Woods’s agent Mark Steinberg told Golfweek’s Dan Kilbridge. Those next stages, Steinberg indicated, could include a Tiger-branded drink.

Tiger Monster
Tiger Woods has extended a deal with Monster.

“It’s been an awesome partnership and there’s been talk about potential of a licensed deal with Tiger and Monster. What that looks like and tastes like, we haven’t flushed that out yet, but we’re at least in discussions about it now.”

Golfweek added that Woods would have major influence on the drink “from a flavor and concept perspective.”

Woods had a lackluster showing at this year’s Hero. His final-round 73 left him at one under par for the event and 17th out of 18 players (he beat only Hideki Matsuyama). Jon Rahm went on to win the event, while Tony Finau finished second.

If Monster and Woods were to reach an agreement on a drink, it would not be the first Tiger-branded beverage. Woods was under contract with Gatorade, which produced “Tiger” drinks until they were discontinued in late 2009.

Tiger Gatorade
Tiger Woods and Gatorade collaborated on a “Tiger”-branded drink until 2009.

Woods headed to Australia after the event for Presidents Cup promotional appearances. His schedule going forward is unknown; golf fans may not see him on the course until the Farmers Insurance Open or the Genesis Open in early 2019.

“It’s been a quite an amazing year to go from where I’ve come from and now I can actually finally say I’m done playing for the year. We can sit back and really enjoy it,” Woods said after the round.

It has been a monumental year for Woods, both on and off the course. His comeback from injury and surgery was highlighted by contending at multiple majors and capped off by PGA Tour win No. 80 at East Lake in September.

Woods has plenty else happening, too. His Presidents Cup captaincy for the upcoming year signals a shift toward a role as a game’s elder statesman. His pay-per-view match with Phil Mickelson in Las Vegas the day after Thanksgiving was groundbreaking in the golf world, and is reportedly the first in a series of head-to-head showdowns. And Woods announced last week that he’ll be partnering with Discovery to produce exclusive video content.