x
Skip to main content
Golf Logo
InsideGolf Join Now  / Log In
PGA Tour NFTs set to become latest revenue stream for players
SHARE
  • Share on Facebook
  • Share on Twitter
  • Share by Email
Golf Logo
  • News
    • Latest
      • News
      • Features
      • Shows
      • PGA Tour Schedule
    • Series
      • Tour Confidential
      • Monday Finish
      • Hot Mic
      • Rogers Report
    • Shows
      • The Scoop
      • Subpar
      • Seen & Heard
  • Instruction
    • Game Improvement
      • Driving
      • Approach Shots
      • Bunker Shots
      • Short Game
      • Putting
      • Rules
      • Fitness
    • Series
      • Top 100 Teachers
      • Rules Guy
      • The Etiquetteist
    • Shows
      • Warming Up
      • Play Smart
      • Short Game Chef
      • Pros Teaching Joes
  • Gear
    • Clubs
      • Drivers
      • Irons
      • Hybrids
      • Fairway Woods
      • Wedges
      • Putters
    • Other Gear
      • Balls
      • Shoes
      • Apparel
      • Golf Accessories
    • Series
      • ClubTest
      • Winner’s Bag
    • Shows
      • Fully Equipped
  • Travel & Lifestyle
    • Travel
      • Course Finder
      • Courses
      • Resorts
    • Lifestyle
      • Accessories
      • Celebrities
      • Food
      • Style
      • Betting Advice
    • Shows
      • Super Secrets
      • Destination Golf
  • Shop
    • Shop
      • Clubs
      • Shafts
      • Training Aids
      • Balls
      • Bags
      • Technology
      • Apparel
      • Accessories
      • Our Picks
      • Shop All
    • Collections
      • The GOLF Collection
      • The Birdie Juice Collection
      • The Fully Equipped Collection
      • Shop All
  • Newsletters
    • Sign Up for GOLF’s Newsletters
      • Hot Mic
      • Monday Finish
      • Play Smart
      • Our Picks
      • Top Stories
      • Sign Up for All
  • News
    • Latest News
    • Features
    • Shows
    • PGA Tour Schedule
  • Instruction
    • All Instruction
    • Driving
    • Approach Shots
    • Bunker Shots
    • Short Game
    • Putting
    • Rules
    • Fitness
  • Gear
    • All Gear
    • Drivers
    • Irons
    • Hybrids
    • Fairway Woods
    • Wedges
    • Putters
    • Balls
    • Shoes
    • Apparel
    • Golf Accessories
  • Travel & Lifestyle
    • All Travel
    • All Lifestyle
    • Course Finder
    • Courses
    • Resorts
    • Accessories
    • Celebrities
    • Food
    • Style
    • Betting Advice
  • Series
    • Tour Confidential
    • Monday Finish
    • Hot Mic
    • Rogers Report
    • Rules Guy
    • The Etiquetteist
    • ClubTest
    • Winner’s Bag
  • Shows
    • The Scoop
    • Subpar
    • Seen & Heard
    • Warming Up
    • Play Smart
    • Short Game Chef
    • Pros Teaching Joes
    • Fully Equipped
    • Super Secrets
    • Destination Golf
  • Shop
    • Clubs
    • Shafts
    • Training Aids
    • Balls
    • Bags
    • Technology
    • Apparel
    • Accessories
    • The GOLF Collection
    • The Birdie Juice Collection
    • The Fully Equipped Collection
  • Newsletters
    • Hot Mic
    • Monday Finish
    • Play Smart
    • Top Stories
    • Our Picks
    • Sign Up for All
InsideGolf Join Now  / Log In
InsideGolf
News

PGA Tour NFTs set to become latest revenue stream for players

By: Sean Zak
  • Follow on Twitter
  • Follow on Instagram
December 20, 2021
  • Share on Facebook
  • Share on Twitter
  • Share by Email
jordan spieth birkdale

An NFT of Jordan Spieth instructing caddie Michael Greller to "Go get that" would likely fare quite well in the online marketplace.

Getty Images

The PGA Tour is readying to release its own series of non-fungible tokens, popularly known as NFTs. The Tour teased the news in a memo to players Friday, saying it is “excited” at the impending launch of “a video-based NFT platform.”

The Tour called its plans “a new incremental revenue opportunity for players” and cited the NBA’s wildly successful Top Shot as the type of platform it hopes to create. According to the memo, a copy of which was obtained by GOLF.com, the Tour hopes to create the following:

1. A new fan engagement platform to meaningfully engage with fans 

2. “Best-in-class” partner to build and promote players’ brands

3. Incremental, long-term revenue opportunity for members

For the uninitiated, NFTs serve as unique digital assets that cannot be replicated or replaced. Essentially, the PGA Tour is hoping to create digital collectibles that cannot be duplicated, and that will ideally increase in value in the marketplace of an avid community. (Still confused? The Verge offers a solid explanation here.)

A number of factors for the Tour and its NFTs hinge on the aforementioned group of “participating members.” The Tour itself is a non-profit 501(c)(6) organization that has more than 200 members. Those members are often referred to as “independent contractors” who set their own schedules and generally reap the benefits as individuals based on their performance. Whereas essentially every NBA player has an NFT of their likeness, just because a player competes on the PGA Tour does not mean that there will be NFTs created of them. At its core, the Tour just wants to provide another potential revenue stream for players who choose to participate.

Could there be an untapped market of crytpo-minded golf fans? Will there be enough demand for digital golf collectibles? The Tour, which declined to comment, is now close to finding out. A simple Twitter search shows that an audience exists. Google, too. If a digitized, pixelated character based off Arnold Palmer in the “Golf Lords Collection” can be priced at 1 Ethereum (or around $4,000), well, there’s probably some supplementary income to be made by some of the Tour’s brightest stars with Tour-licensed highlights and pictures. A target launch date was not shared with players at this time.

Golf Lords NFT

Importantly to the players, all “net revenue from the platform will flow directly to participating members.” Net revenue, in the case of NBA Top Shot, is a 5% seller’s fee involved in every transaction that is split between the league, the players union and the parent company, Dapper Laps. When millions of dollars of transactions take place each day, the value adds up.

So, what will these NFTs look like? The Tour owns a deep archive of intellectual property, and it promised players it intends to utilize its “full suite,” inclusive of video highlights and ShotLink data. Owning, say, the highlight of Jordan Spieth’s bunker hole-out that launched his career at the 2013 John Deere Classic seems like a possibility, so long as Spieth is a participating member. Same goes for Brendon Todd’s shank at TPC Sawgrass that nearly landed on the other island.

While the Tour continues to hammer out the specifics of the platform — more information is expected to be shared in early 2022 — it is bound to be the most robust professional golf offering in the NFT industry. It will not be the first, though. Bryson DeChambeau sold a collection of his own NFTs in March, which continue to be purchasable on OpenSea. The 1/1 “Distance” Special Edition NFT sold for 24.15 ETH, which holds a current value of more than $95,000. 

Then, in September, Tiger Woods announced he would be releasing a collection of 10,000 NFTs through the company Autograph, which was co-founded by Tom Brady. While many of the Woods collection are not currently listed for sale, a few are, and for a steep price. As of Friday evening, a “Tiger Woods Ruby Signed” was listed for $250,000. It is one of 12. 

For players of Woods’ or DeChambeau’s stature, will there be greater incentive to do business on their own, independent of the Tour’s platform? That’s the only evidence we have of pro golfer NFTs to this point. But the Tour is entering this space with a “If you build it, they will come” mentality, and proof points exist with other popular sports leagues. The NFL launched NFL All Day in a beta version just a month ago; Dapper Labs also runs that platform. It is unclear who the Tour will partner with for its platform, but between the Woods and DeChambeau releases landing successfully, there appears to be an untapped market for golf.

Charlie Woods NFTs are available online. Lee Wybranski’s popular golf course artwork has been minted as NFTs, too. The news arrived in players inboxes coincidentally just one day after Joel Dahmen — among the Tour’s most beloved characters — announced a partnership with Crypto Country Club, an online community that promises to have “people from all over talking about golf, crypto, NFT’s and everything in between!” That community is a sign that there are potential investors out there. Question is, just how many?

Latest In News

26 minutes ago

What's Scottie Scheffler's really like? We asked his inner circle

1 hour ago

Post-PGA Ryder Cup stock report: Who's trending up, down for Bethpage

6 hours ago

Behind the scenes of Subpar's wild day at sand rails with Kyle Busch

17 hours ago

After an emphatic PGA, Scottie Scheffler told the world his secret

Sean Zak

Golf.com Editor

Sean Zak is a writer at GOLF Magazine and just published his first book, which follows his travels in Scotland during the most pivotal summer in the game’s history.

  • Author Twitter Account
  • Author Instagram Account

Related Articles

Gear
Tour Fitting Series Part 3 with Odyssey Tour Rep Cody Hale

What pros demand from their putters, according to an expert putter fitter

Gear
Camilo Villegas knows exactly what he needs to perform and follows rules of the bag that you should pay attention to

The important lesson you should learn from Camilo Villegas' unusual bag setup

By: Johnny Wunder
Gear
How do the best fitters in the world work with the best players in the world?

How to find the perfect golf ball for your game, according to a Tour fitter

By: Johnny Wunder
Gear

This is a sleeper stat on Tour we need to pay attention to

By: Johnny Wunder
Gear
Max Greyserman

A PGA Tour pro, and a gear-nerd friendship that started in my DMs

By: Johnny Wunder
Instruction

Perfect your lag putting and eliminate 3-putts by...closing your eyes?!

By: Maddi MacClurg
News
viktor hovland grimaces in a white shirt and hat at the FedEx St. Jude Invitational.

After year-low round, Viktor Hovland is finding himself again

By: James Colgan
News

GOLF's Subpar: Garrett Bradbury reveals his favorite professional golfers

News
spencer levin swings driver

Happy Gilmore-imitating pro makes first cut in 5 years in very Happy Gilmore style

By: James Colgan
Sign up for GOLF's Newsletters
Get the latest news, the hottest instruction tips, new product releases, golf media insider reports and more delivered directly to your inbox. Choose your favorites now.
Sign Up
Categories
  • News
  • Instruction
  • Gear
  • Lifestyle
  • Travel
Services
  • Masthead
  • GOLF Media Kit
  • GOLF Magazine Customer Service
  • TERMS OF SERVICE
  • PRIVACY POLICY
  • Opt-out of Ads/Sharing
  • Your Privacy Choices
Social
  • facebook
  • x
  • instagram
  • youtube
Membership
InsideGOLF Logo
More than $140 Value for JUST $39.99

INCLUDES 12 SRIXON Z-STAR XV GOLF BALLS, 1 YR OF GOLF MAGAZINE, $20 FAIRWAY JOCKEY CREDIT - AND MUCH MORE!

LEARN MORE

© 2025 EB Golf Media LLC. An 8AM Golf Affiliated Brand. All Rights Reserved. All of our market picks are independently selected and curated by the editorial team. If you buy a linked product, GOLF.COM may earn a fee. Pricing may vary.

Go to mobile version