Jordan Spieth’s frosty response to API snub highlights PGA Tour dilemma

The field at this week’s Arnold Palmer Invitational at Bay Hill Lodge and Club will see the PGA Tour’s top stars tee it up, but two notable names will be absent in Orlando.

Both Jordan Spieth and Rickie Fowler were denied sponsor exemptions to the Signature Event, as was Gary Woodland. The coveted exemptions went to Justin Rose, Min Woo Lee, Mackenzie Hughes and Rafael Campos. A fifth exemption is given to a participant in the Arnold Palmer Cup, Auburn sophomore Jackson Koivun.

Last week at the Cognizant Classic at The Palm Beaches at the Champion Course at PGA National, Fowler accepted API’s decision.

“At the end of the day, play better,” Fowler, who finished 101 in the final FedEx Cup standings in 2024, said. “It would be a lot easier just having played well last year and earned my way into these events. Been very fortunate and very thankful to Steve John at Pebble and AT&T to get a spot there and Tiger and Genesis to get the one at Torrey. But it’s tough to try and get all of them. Being able to get some of them is great.

“It is what it is. Like I said, at the end of the day, play well and that’ll take care of it.”

Spieth — who battled a wrist injury last season that required offseason surgery — was a little more frosty about not being invited to Bay Hill to play for a $20 million purse.

“I feel really good,” Spieth said after finishing tied for ninth at the Cognizant. “The Players, I’ve got to be more patient than I have in other years, and then Tampa will be good. I’m bummed not to be there next week. It’s been a great, great place for me, and I really wish I was getting that start, but I needed to play better injured golf last year, I guess.”

As Fowler noted, both he and Spieth received exemptions into the AT&T Pebble Beach Pro-Am and the Genesis Invitational. There was reason to believe one or both of them would receive a ticket to Bay Hill because they are still two of the most popular players on the PGA Tour.

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Therein lies the PGA Tour’s sponsor exemption dilemma.

Given that the Signature Events come with more FedEx Cup points, bigger payouts and are mainly no-cut, the Tour probably shouldn’t have any exemptions for them (outside of lifetime exemption owner Tiger Woods) and make the field solely based on merit.

Of course, sponsors and television partners will want to have as much star power as possible to increase the product’s value. There’s an argument to be made for allowing sponsors to load up the tournament with stars and give invites to big names who are in a slump. But Webb Simpson hoovered up a bunch of invites last year and was criticized by fellow pros for doing so. Adam Scott also received several invites and used those starts to rack up FedEx Cup points and finish in the top 50, so he wouldn’t need exemptions this year.

However, given the elevated importance of the Signature Events and the Tour’s criticism of LIV Golf as a diluted product that gives handouts, there’s an argument to be made for doing away with these exemptions altogether and leaning into the meritocracy aspect (they should do this).

But if they are going to have the exemptions, how the API handed them out is probably the best way to do so, given that Spieth and Fowler had both already been granted access to the first two Signature Events.

The bottom line is that the Tour isn’t going to make everyone happy.

Spieth and Fowler provide value to the Tour when they are in the field, and their absence — especially Fowler’s given his relationship with Palmer — will be notable at Bay Hill.

But golf, at its core, is a meritocracy. While Spieth is disappointed he won’t be at Bay Hill, he’ll have an opportunity this year to round back into form and make sure he doesn’t need an exemption next year. As Fowler noted, the simplest answer in golf is always to just “play better.”