Masters chairman Fred Ridley had a clear goal for Augusta National’s newest player perk.
“This improvement will offer the competitors in the Masters facilities from arrival until departure unlike anything in sports,” Ridley said last April.
That “improvement” is the new Player Services Building, which Augusta National unveiled photos of on Friday. It’s a three-story building tucked just behind the practice range’s hitting area.
The Player Services Building is open to players, families, caddies, trainers and members of their support team. Players enter through an underground player garage and walk through a hallway with Alister MacKenzie’s cross-section architecture of every hole at Augusta National.
Once inside the ritzy Player Services Building, players can relax in the lounge, which has all four of Bobby Jones’ 1930 trophies from his Grand Slam when he won the British Amateur, British Open, U.S. Open, and U.S. Amateur. The trophies are on loan from Atlanta Athletic Club, per the AP’s Doug Ferguson, and will be returned the week after the Masters.
The locker room has 100 lockers. Each locker comes with a safe, a shelf for charging phones and a gold-plated Masters emblem on the handle. Lockers have already been assigned, but are not in alphabetical order. Each amateur who will tee it up in the 2026 Masters is situated next to a Masters champion.
There’s a sitting area in the middle of the locker room with two tables. Per Ferguson, one of the tables is made out of a magnolia tree that fell on Magnolia Lane during Hurricane Helene in 2024.
Downstairs, there is a state-of-the-art fitness center and recovery area with weights, cables, cardio equipment, free weights, medicine balls, etc. The recovery room has three cold plunges, a hot tub, a sauna and an area with 16 tables for physical therapists to work. The hallway leading out of the area has 1,400 nameplates, one for every player who has ever competed at the Masters.
The final touch at Augusta National’s shiny new building is the Magnolia Dining Room at the top. It seats 150 people and has a terrace that overlooks the practice area.
Ridley and the Masters are always striving to elevate the luxury, convenience and ways to spoil the world’s best golfers.
Their newest addition exceeds the lofty standard they hold themselves to at Augusta National.
