Last week, we attended the PGA Merchandise Show, in Orlando, to scope out the best new styles and brands you should have your eye on for 2024. For those who aren’t aware, the PGA Show is an exciting spectacle of newness and innovation in the world of golf.
It’s a yearly haven for brands to debut themselves and/or their newest items and designs. This year, the show was back to full capacity and miles worth of showroom floor featured thousands of items.
Golf brands you should know
Here are a few brands that have our attention going to the 2024 golf season.
Fore All
Fore All is a new women’s golf apparel brand that pushes the status quo. This mix of functionality and fashion is done so well. They’re empowering women with inclusivity and style — all which comes across on the Fore All Instagram feed, where it’s clear these ladies are working from their hearts to build a space for women to support women.
Congratulations to the winners of 2024’s #PGAShow Fashion Show! ⛳️🏌️♀️💚@ForeAllClub took the spotlight for Best Dressed, while @rhone and Fore All shone as the Best Men's and Women's brands. 👏✨ pic.twitter.com/X69HQgXj93
— PGA Golf Shows (@PGAShow) January 25, 2024
The brand showed out at the PGA Show Fashion Show, taking first place for “Best Dressed.” Here’s a favorite piece from their most recent collection that follows their most prominent brand theme, green checker print.
Fore All Fore Sweater – Green Checkered
Greyson
Never take your eye off Greyson Clothiers. This high-quality brand is one that never misses. We even saw Charlie Woods sporting Greyson at the PNC.
Fore All Fore Sweater – Green Checkered
A. Putnam
This brand is only about a year old, but they’re already making waves in the women’s golf apparel industry. Created by a passionate golfing mother of 5 boys, A. Putnam embodies the essence of understated luxury. These clothes are stitched with confidence and grace, and these pieces are everything sophisticated golfing women have been searching for in a true on and off-the-course type of golf apparel brand. They’re true “resort to sport” looks we’re looking forward to wearing. Plus, we so appreciate that they offer sizes from petite xs to xxl — so inclusive.
A. Putnam Santosa Crew
Adidas
We’re so excited to see consistently stylish and functional golf apparel in Adidas’ collections for men and women. Adidas is right on the money with their latest releases. This is one of the coolest country club aesthetics on the market.
Adidas Go-to Long Sleece Rugby Polo Shirt
Adidas’ new ‘Go-to Progressive Pant’ is a looser fit than usual but is still a nice look and fit.
Adidas Go-to Progressive Pants
The Adidas women’s line is a must-see. Tap here to shop women’s Adidas golf fashion.
Adidas Go-to Sweater Vest
And we love the shoe options this season. Check out this pair from the Malbon collab.
Adidas x Malbon Stan Smith Spikeless Golf Shoes
Malbon
If you even remotely follow golf fashion, you’ve most likely heard of Malbon’s break-out success or have seen their styles as you scroll. It isn’t a coincidence, as hard work breeds success. The owner, Stephen Malbon, doesn’t rest when it comes to devoting his life to keeping golf cool. With Jason Day and Charley Hull both signing with Malbon this year, we’ll be seeing their styles on the PGA and LPGA tours this year.
Malbon has partnered with what seems like every golf brand. They currently have a collab with Adidas, which you can check out on both Malbon.com and Adidas.com. Here’s my favorite anorak, perfect for swinging into February. I love it for the style, but also because the material is soft and quiet.
Malbon x Adidas 1/2 Zip Anorak Hoodie
Plus, check out this sweet design on this pseudo-traditional Malbon x Adidas women’s golf shoe. The kiltie is removable if you want less flare. All-in-all, super comfortable, cool and fashion-forward on all ends. This is a new spikeless golf classic, and it’s available in a men’s version as well.
Malbon x Adidas MC87 Spikeless Golf Shoes
Ecco Golf
These are some of the most comfy golf shoes I’ve ever graced my feet with. Trust me, you will love these spikeless shoes. They’re waterproof and are perfect for on and off-the-course wear. Plus, they’re available in both men’s and women’s styles.
Ecco Men’s Golf Biom H4 Boa Shoe
Polo RLX Golf
Classic golf fashion meets innovative, liveable, easy-care fabrics such as washable cashmere. Golfers lately cannot get enough of this waffle-knit, ultrasoft hooded sweater, specifically. This has been a standout piece this winter.
Polo RLX Washable Cashmere Hooded Sweater
We’re also featuring the super comfy RLX Performance Birdseye Pant, which is ideal for office, casual and athletic wear.
RLX Golf Performance Birdseye Pant
And don’t forget Polo RLX has beautiful offerings for women. One of my current favorite pieces is the Performance Polo-Collar sweater which has that luxurious style, perfect for the clubhouse cocktails or a round on the course.
RLX Golf Women’s Performance Polo-Collar Sweater
Plus, the popular and timeless Polo Bear character is available on this double-knit sweater for a more casual RLX look.
RLX Golf Polo Bear Double-Knit Sweatshirt
Puma
Not only does Puma have a new spiked-shoe technology coming soon, but they’re also releasing some of the best quality golf clothing on the market. I’m also loving their hat selection. If you haven’t scrolled Puma’s most recent apparel selection for men and women, you’re missing out on some awesome pieces. Tap here to shop what Puma has to offer.
Because their newest shoes haven’t been released yet, we’re continuing to give love to all three of their most popular models: Ignite Elevate, Alphacat and Articulate. You can get the Articulate spiked shoes on sale for only $119, and I highly recommend them. They’re even available in a wide option.
PUMA GOLF IGNITE ARTICULATE DISC Golf Shoes
FootJoy
With golf apparel brands embracing more traditional looks, we’re really into the traditional FootJoy styles like the one Tiger Woods has been wearing lately. Prepare to see shoes like this strolling fairways this year.
FootJoy Traditions Natural Luxe
Rhone
You need the “Everyday Five Pocket Pant” by Rhone in your closet ASAP. These pants are available in 7 colors to make sure you have a color for any outfit you want.
Everyday Five Pocket Pant
True Linkswear
When it comes to enhancing your golf game and looking good while doing it, TRUE Linkswear’s collection of golf shoes has got you covered. These golf shoes are not just stylish; they are designed to provide ultimate comfort and functionality on the course.
7Diamonds
This Yael Striped Sweater Polo is the type of golf shirt we will see making a strong comeback, so start looking for more tops like this to round out your 2024 golf attire. This one is only $99 and is perfect for on-the-course and everyday wear. Very fashionable.
7D Yael Striped Sweater Polo
Original Penguin
There are so many good pieces coming soon into Original Penguin’s upcoming collections. Check out what they have available now; there are many awesome pieces on sale.
The Earl Merino Wool Blend Golf Sweater
CMC Headcovers
Available at Dick’s Sporting Goods, the PGA Superstore and more, CMC Designs headcovers have an incredible selection of club protection. From their ‘Live Lucky’ collection to the ‘Bazooka’ bubblegum designs, there is something from CMC for everyone.
CMC Design Live Lucky Green Hybrid Headcover
Lohla Sport
Annika Sörenstam, who wears Lohla Sport on the course, made an appearance at the PGA Show booth to help showcase the newest Lohla looks. These are European designs for the American sporting lifestyle — for women living the sporty-resort country club life. My favorite golf jacket is the ‘Player,’ which is one of the most well-fitting, comfortable and easy-to-pair jackets in my athleisure wardrobe. This piece is well worth the price tag and is available in black, navy and white options.
Lohla Sport The Player Jacket
Also love this Aprés Tee Sweatshirt — how cute!
Lohla Sport The Aprés Tee Sweatshirt
Lohla Sport has also just recently released its first men’s collection. Take a look at the exclusive stylish selection by tapping here.
Jones Sports Co.
We all know how nice Jones Sports Co golf bags are, right? Okay…but have you tried the backpacks? You should.
Stitch Golf
Although Stitch Golf is predominately a golf bag brand, its travel accessories shouldn’t be overlooked. The Ultimate Garment Bag is one of the best 2-1 duffle bags. It converts from a garment bag to a duffle bag with one zipper. Super lightweight, durable and water resistant, it also had enough room for two suits, shoes and all other travel essentials. It’s a perfect business trip or weekender bag. You can get this bag in seven color options, and you can even personalize it with your initials.
Stitch Golf Ultimate Garment Bag
Sunday Golf
Designed “fore” the weekend, Sunday Golf is an easy eye-catcher. This brand is all about keeping the game light and fun for everyone. They have tons of fun gear, but if you haven’t seen their golf bags, tap here to see what all the hype is about.
Callaway Golf
You should keep Callaway on your radar (obviously for their gear, but), especially for their layering options. The pullover featured below is available in sizes up to XXXL.
Callaway Mens Textured Midweight Stripe Half Zip Golf Shirt
Even the Callaway women’s line offers sleek layering options. This jacket sinches at the waist for a flattering look on and off the course.
Callaway Womens Wind and Water Resistant Golf Jacket with Packable Hood
Rhoback
Another year, more fun Rhoback polos. You should follow this brand throughout the year, as they often have limited-edition style releases. These polos don’t wrinkle, have crips collars and are made to be worn both tucked and untucked.
Rhoback The Rose
OGIO
So many fun bags to choose from! And when I say bags, I’m including backpacks, golf bags, golf travel and duffel bags. And by the way, when you buy two or more OGIO items, you’ll save 30%.
Ogio Pace Pro 20 Backpack
And here’s a sleek and classic golf bag. Be the first to experience this limited and early release. It’s also available in white, grey and navy blue.
Ogio Shadow Golf Bag
J. Lindeberg
This Scandinavian brand is known for outfitting Viktor Hovland. They also just announced they’re outfitting the USA team Olympic golfers heading to Paris. You can see some highlights from the Olympic team collection below, shown by golf influencer and pro, Teal Barber.
Their spring/summer collection features new pieces for men and women, and we’re loving the vibes this season.
J.Lindeberg Bay Slim Fit Polo
J.Lindeberg knows how to do a good bold print.
Their skirts and sweaters are always fun and cute. This skirt has a convenient zipper on the side, shorts built in, is super lightweight and water-repellent. You can get it in four muted tones.
J.Lindeberg Adina Skirt
How great is this bold diamond print? You can make a statement on and off the course in this beautiful sweater.
J.Lindeberg Floral Knitted Sweater
Lululemon
You should take a look at Lululemon’s ‘Golf We Made Too Much’ collection, where you can browse some of their best athleisure for awesome deals. Here’s one of their skirts 50% off right now.
Lululemon Pace Rival Mid-Rise Skirt Long
I’ll never get enough of wearing my Lululemon Define Jacket, which makes for a perfect light golf jacket. You can get this cutie in seven color options.
