Use this training to better understand your clubface at impact

impact press golf product

Impact Press Golf will help you better understand your clubface at impact.


What’s happening at impact when an elite iron player strikes the ball?

Research tells us three things:

1. The club is descending into impact.
2. The arc on which the club is moving bottoms out in front of the ball’s position.
3. The clubface is de-lofted, a result of the first two moves. Recreational golfers tend to do the opposite: They add loft at impact and rarely bottom out in the correct place. The result? A huge loss of distance.

Teaching professional Bill Schmedes III is here to help — more specifically, his unique training aid the Impact Press ($99; is. Colored strips on the hosel and topline guide you into a powerful impact by teaching you how to lead the clubhead with your hands. When the red strip points at your midsection and the green strip rests parallel to your target line, you’re money!

Schmedes provides a litany of drills to help you get the most from your Impact Press. Better ball striking is just around the corner.

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Impact Press Training Aid & Golf Club

Check out the Impact Press training aid to put yourself into the right downswing and impact positions automatically.

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Luke Kerr-Dineen Contributor

Luke Kerr-Dineen is the Game Improvement Editor at GOLF Magazine and In his role he oversees all the brand’s service journalism spanning instruction, equipment, health and fitness, across all of GOLF’s multimedia platforms.

An alumni of the International Junior Golf Academy and the University of South Carolina–Beaufort golf team, where he helped them to No. 1 in the national NAIA rankings, Luke moved to New York in 2012 to pursue his Masters degree in Journalism from Columbia University and in 2017 was named News Media Alliance’s “Rising Star.” His work has also appeared in USA Today, Golf Digest, Newsweek and The Daily Beast.