Why communication is the key to a good student-coach relationship
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A few events have shaped me as a coach and mentor. One that quickly became a cornerstone of my career was the realization of the importance of quality communication.
I remember the lesson like it was yesterday. I was bringing my best stuff. Coach-speak, videos, jargon by the truck-load, swing comparisons, and drills… I was vomiting information on the poor learner.
And it wasn’t working out!
Thankfully serendipity (and some sanity) set in. It occurred to me that communication is a two-way street. No matter how intelligent my message was, it was only as good as what it was received and, more importantly, understood.
Ever since that fateful lesson I have strived to find every student’s communication currency. Communicate in the correct currency and understanding follows with ownership and improvement being all but guaranteed.
There have of-course been exceptions.
There was this one lesson – I recall it vividly. “Joe – I Know Everything About the Golf-swing” showed up for a lesson for the first time.
For context, I always spend the first segment of the lesson learning about the learner. Indeed the more I know about the individual the more equipped I am to help him or her to achieve the stated goals. (Remember the thing about finding one’s currency?)
Well, “Joe” used this time to educate me on every method and approach to the golf-swing known to human-kind. The more I asked him about his strengths, weaknesses, tendencies, goals, inhibitions, fears. etc., the more he dove into his golf swing theory monologue.
Eventually, I capitulated and asked him to hit a few shots. He did and the results were disastrous. To add fuel to the fire, he analyzed every shot he hit and proffered some explanation about how his body moved that was embarrassingly off base.
With my frustration levels were peaking, I violated every tenet of good communication. I stopped him hitting balls and commanded that his assessments were illogical and incorrect.
I asked him to make a slight adjustment and hit a shot. He did, and the result was instantly better. He tried again, and lo, the same good result. This continued and eventually he was compelled to observe that the simple fix it could not be that easy.
My response, obviously, was that it could be that easy if he understood “Direct and Indirect Influences” on a golf shot.
Simply put, your score is defined by your ability to get the ball into the hole and your only direct communication with the ball comes by way of your club-face.
The ugly truth is, you can only “message” the clubface with your hands (and wrists and forearms). No matter how well you shift your weight, or retain your spine angle, or rotate your body, the hands and wrists will always remain the tip of your spear. That makes them a “Direct Influence” on the quality of any golf shot.
Everything else, i.e., the movements of the shoulders, torso, hips, spine, legs and feet play supporting roles in this play billed Golf Shot. Don’t misunderstand me, they are indeed important to the overall quality of the shot but they are not direct influences. Every single one of those elements are “Indirect Influences”.
I hope my communication settles with you… If you have ever been told to “remove your hands from the swing” or “use only your big muscles”, remember your direct and indirect influencers and proceed logically.
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Golf.com Contributor
On-course announcer and analyst Mark Immelman is passionate about the game of golf. As a decorated instructor, award-winning NCAA college golf coach, and an accomplished golfer, Mark brings a robust knowledge and vast experience to his role as a television broadcaster and golf instructor. He is currently a Golf Analyst for CBS Sports HQ, and an Analyst and On-course Announcer for CBS Sports and Golf on CBS. He currently also serves as a Studio Analyst and an On-course Announcer for PGA TOUR Live for PGA TOUR Live.
The older brother to 2008 Masters Champion, Trevor Immelman, Mark grew up in Somerset West, South Africa. After a successful amateur career in South Africa he was offered a golf scholarship to Columbus State University (Columbus , GA). He enjoyed a prolific collegiate tenure highlighted by his four-time All-America selections, two-time Academic All-America awards, and two NCAA Div. II National Championship victories. After graduation, Mark had a short season as a playing professional, but quickly turned his attention to his true passion – golf teaching.
As a golf instructor, Mark believes in cultivating ability and talent by providing comprehensive, holistic golf instruction that is easily understandable and of the highest quality to golfers of all abilities and skill levels. His passionate approach and keen knowledge of the game have led to him being a sought-after mind by leading Professional and Amateur golfers alike. Through his career he has taught and/or consulted to PGA TOUR and European Tour professionals and tournament winners such as: Larry Mize, Loren Roberts, Trevor Immelman, Scott Brown, Patton Kizzire, Louis Oosthuizen and Will Wilcox. He has been recognized as one of “Golf Digest’s Top 20 Instructors Under 40”, Golf Digest’s “Best Teachers in the State of Georgia” and Georgia Trend Magazine’s “Top 40 Under 40 – Georgia’s Best and Brightest”.
As a NCAA College Coach at Columbus State University (since 2001) Mark continues to coach the Columbus State Men’s Golf Team and his program is a perennial contender for Conference and National Titles. He is a two-time NCAA Div. II Atlantic/Southeast Region Coach of the Year, two-time Peachbelt Conference Coach of the Year, and the 2009 NCAA Div. II National Coach of the Year.
In 2019 Mark was selected as Captain and Coach of the (Arnold) Palmer Cup International Team. His team triumphed over the United States Team in the Palmer Cup Matches held at The Alotian Club outside of Little Rock, AR.
Mark’s additional broadcast duties include being a guest analyst on the CBS Sports “First Cut Podcast”. CBS Sports also uses Mark’s unique voice for audio and promotional PGA TOUR advertisements and promotional reads.
He has also served a 6-year tenure as a Play-by-Play Announcer for Sirius/XM PGA TOUR Radio.
Additionally, Mark hosts “On the Mark”, a PGA TOUR Podcast, which to date has been downloaded more than 3 million times in more than 125 countries.
He has also written golf instructional columns and articles for Golf Digest SA, Golf Digest USA and is currently penning instructional pieces for Golf Magazine. As an author, Mark has published two e-Books on golf instruction: “Scandalously SImple – The Easy Way to Accurate Golf Shots” and “Golf is a Game of Recovery”.
You can learn more about at MarkImmelman.com