Winner’s bag: Rory McIlroy and Shane Lowry’s clubs at the Zurich Classic

Wrapped in a clean and confident package, the Qi10 driver has been strategically engineered to help players optimize distance and enhance forgiveness.  THE QUEST FOR INERTIA TaylorMade’s goal with the Qi10 family is to make each driver as forgiving as possible, using advanced multi-material constructions to increase inertia. Qi10 is engineered for a balanced blend of distance and forgiveness. COMPLETE PERFORMANCE The Qi10 Driver features a lower CG projection and higher MOI than its predecessor, delivering balanced performance without any tradeoffs. NEW INFINITY CARBON CROWN An Infinity Carbon Crown covers 97% of the total crown area, creating a strategic advantage for mass redistribution and enhanced forgiveness.

TOUR-INSPIRED SHAPING Direct input from Tour inspired the new shape of P•7MB, crafted for ultimate workability. The new design uses a shorter blade length, narrower sole width, and progressive offset design. FACETED MUSCLE BACK GEOMETRY A seamless blend of traditional muscle back iron performance with a contemporary look and design. The updated back bar now uses symmetrical geometry to create a timeless look both in the playing position and in the bag. COMPACT GRAIN FORGING 1025 carbon steel is 5X forged using a 2,000-ton press engineered to produce a tighter, more compact grain structure with fewer defects. It is designed to provide the most solid, consistent feel possible. MACHINED FACE & GROOVES Precision is paramount. Machining the face ensures precision and quality with our mostaggressive MX9 score line geometry for exacting shot making.

Milled Grind 4 utilizes laser etched Spin Tread and a raw face to provide better bite around the greens and superior spin in wet conditions. Refined shaping creates a smooth aesthetic that inspires creativity around the greens, while improved mass distribution provides a solid feel. IMPROVED SPIN IN WET CONDITIONS Spin Tread technology utilizes laser etching to channel away moisture and help retain spin in wet conditions. The same way that tire treads help your car stay connected to the road, Spin Tread redirects water at impact and creates more friction between the club face and golf ball to impart more spin than prior generations. REFINED SHAPING MG4 features refinements in shape and visual appeal with a focus on what players perceive at address. Details from the hosel blend, offset and leading-edge straightness were all inspired by the insights and preferences of the best players and most experienced designers. Compared to the previous MG3, MG4 showcases a slightly larger footprint that provides players with a sense of roundness, smoothness and improved ease of use. RAW FACE & NEW FINISH There’s a reason raw wedges are preferred by the game’s best players. The unplated material will rust over time to preserve consistent spin while also delivering better performance in wet conditions. A new refined finish with a slightly darker tint minimizes glare and blends seamlessly with the raw face for a unified appearance.

  THIN WALL UNDERCUT CONSTRUCTION We’ve engineered a super stable structure by removing excess weight to create high MOI and legendary Spider performance. STEEL WIREFRAME Allows engineers to better control weight distribution and CG location. HYBRAR ECHO® DAMPENER HYBRAR is behind the face to dampen unwanted vibrations, delivering premium sound and feel on every putt with the best possible sensation. DIFFERENT CG LOCATION Each Spider Tour model features different CG locations for optimal putter fitting. TSS WEIGHTING TSS weights provide balanced weighting and help optimize performance for all various putter lengths. GUNMETAL PVD FINISH The durable PVD coating creates a beautiful high-quality finish. TRUE PATH™ ALIGNMENT The patented alignment system provides visual clarity and helps golfers better envision the line to the hole. WHITE TPU PURE ROLL™ INSERT Made from a combination of Surlyn and aluminum, the white TPU Pure Roll™ insert creates a softer feel. Grooves are angled at 45° to encourage optimal forward roll as well as better sound, feel and overall roll characteristics. The white insert also creates better symmetry with the white True Path alignment. REFINED HOSEL DESIGNS Spider Tour Series includes two different hosel shapes and designs. The small slant produces toe hang, and the double bend produces a face balanced design.

The all-new 2024 TaylorMade TP5x Golf Balls are the fastest 5-layer Tour ball-now a ½ club longer-combines enhanced speed for more distance without compromising control around the green. TOUR DISTANCE WITH NEW SPEED WRAPPED CORE TP5x is the fastest 5-layer Tour ball, prioritizing ball speed for golfers seeking increased velocity off the clubface. It delivers low-spin performance with driver and long irons for more distance, while maintaining exceptional greenside control. The new Speed Wrapped Core means a ½ club longer while delivering a softer sound and better feel, while promoting a faster and more responsive overall design. TP5X YELLOW WITH ENHANCED VISIBILITY & DURABILITY While many high-visibility golf balls rely solely on a painted finish, we doubled down for added durability. An enriched yellow urethane cover means that your golf ball stays brighter for longer with no chipped paint and better color retention.

The MCC™ (New Decade® MultiCompound) is an innovative hybrid grip that fuses the positive performance of rubber and cord. The MCC boasts the Golf Pride® exclusive Brushed Cotton Cord in the upper hand area for firm all-weather control, and a performance rubber material in the lower hand for ultimate feel and responsiveness.

Featuring a larger footprint, flattened shape, and higher skirt—along with a single, adjustable, 8g rear weight placed low and deep—ZX5 Mk II combines heightened forgiveness, sharp looks, and exceptional swing feel ideal for gorgeous drives that launch straight, high, and go the distance. REBOUND FRAME Rebound Frame’s Dual Flex Zones focus more energy into the golf ball at impact, creating a purer energy transfer that instantaneously increases ball speed and distance on every strike. ADJUSTABILITY The ZX5 Mk II comes equipped with one 8g sole weight placed low and deep in the head. An adjustable hosel also provides the opportunity to vary loft, lie, and face angle STAR FRAME CROWN A complex series of ridges and latticework provides the structural integrity necessary to feature a remarkably thin titanium crown and to place discretionary mass where it best suits each ZX Mk II Driver’s ideal launch and spin characteristics. VARIABLE THICKNESS FACE An intricate variable thickness pattern expands the high COR area across the entire clubface. These unique ridges enhance high COR from heel to toe by improving how energy reflects into the ball on off-center shots.

The Graphite Design Tour AD DI utilizes premium, aerospace quality 50t carbon-fiber materials to provide the best performing shaft available. The Tour AD DI is the first shaft design that was integrated with Toray Company’s original NANOALLOY material technology in the tip section of the shaft. This unique material technology promotes additional shaft stability without the loss of feel and allows the player to create greater club head speed and thus greater ball speed while still providing exceptional feel and control.You can purchase the Graphite Design Tour AD DI in the following models: DI-5, DI-6, DI-7, DI-8. The Tour AD DI Wood shaft will work in both a driver or fairway wood.  JOCKEY TIP: The Graphite Tour AD DI is ideal for the player that prefers a softer mid-section, while maintaining a firm enough tip section through impact, promoting a high launch and low spin ball flight condition.

New RTX 6 ZipCore Wedges are designed to unlock maximum spin performance across the golf course, regardless of lie. Yep, that includes the fairway, rough, sand, and even in wet conditions. You might think Wedge shots spin far less in rough or wet conditions. But with the all-new RTX 6 ZipCore, when it comes to spin, it’s all lies. By combining our new HydraZip face, UltiZip grooves, and upgraded ZipCore tech, these Wedges are designed to improve spin, conditions be darned. HYDRAZIP How’d we pack so much spin into RTX 6 ZipCore Wedges? HydraZip. That’s how. HydraZip technology features a dynamic blast and laser-milled line system designed to maximize spin in wet or dry conditions, and from anywhere around the green. MAX SPIN. ANY CONDITION. The striking areas of RTX 6 ZipCore Wedges include dynamic blast media and laser patterns specific to loft groupings 46°–48°, 50°–52°, and 54°–60°. Lower lofts receive a less rough blast, while higher lofts receive a rougher blast and more laser lines for more consistent dry and wet spin performance across the course. ZIPCORE Our proprietary, low-density core technology sets the Center of Gravity right where you strike the ball, giving you more consistent performance and enhanced forgiveness. Meanwhile, by adding an abundance of high/low and heel/toe MOI into every loft in the line, you’ll enjoy increased spin, consistency, feel, and control. ULTIZIP UltiZip equips RTX 6 ZipCore Wedges with a specialized sequence of deep groove lines with our sharpest groove radii ever. Tighter grooves offer more serious bite, while deeper grooves create space for grass, sand, dirt, or water to evacuate the impact zone.