x
Skip to main content
Golf Logo
InsideGolf Join Now  / Log In
FIRST LOOK: Cleveland Golf’s 2023 Frontline Elite putters
SHARE
  • Share on Facebook
  • Share on Twitter
  • Share by Email
Golf Logo
  • News
    • Latest
      • News
      • Features
      • Shows
      • PGA Tour Schedule
    • Series
      • Tour Confidential
      • Monday Finish
      • Hot Mic
      • Rogers Report
    • Shows
      • The Scoop
      • Subpar
      • Seen & Heard
  • Instruction
    • Game Improvement
      • Driving
      • Approach Shots
      • Bunker Shots
      • Short Game
      • Putting
      • Rules
      • Fitness
    • Series
      • Top 100 Teachers
      • Rules Guy
      • The Etiquetteist
      • Emergency 9
    • Shows
      • Warming Up
      • Play Smart
      • Short Game Chef
      • Pros Teaching Joes
  • Gear
    • Clubs
      • Drivers
      • Irons
      • Hybrids
      • Fairway Woods
      • Wedges
      • Putters
    • Other Gear
      • Balls
      • Shoes
      • Apparel
      • Golf Accessories
    • Series
      • ClubTest
      • Winner’s Bag
    • Shows
      • Fully Equipped
  • Travel & Lifestyle
    • Travel
      • Course Finder
      • Courses
      • Resorts
    • Lifestyle
      • Accessories
      • Celebrities
      • Food
      • Style
      • Betting Advice
    • Shows
      • Super Secrets
      • Destination Golf
  • Shop
    • Shop
      • Clubs
      • Shafts
      • Training Aids
      • Balls
      • Bags
      • Technology
      • Apparel
      • Accessories
      • Our Picks
      • Shop All
    • Collections
      • The GOLF Collection
      • The Birdie Juice Collection
      • The Fully Equipped Collection
      • Shop All
  • Newsletters
    • Sign Up for GOLF’s Newsletters
      • Hot Mic
      • Monday Finish
      • Play Smart
      • Our Picks
      • Top Stories
      • Sign Up for All
  • News
    • Latest News
    • Features
    • Shows
    • PGA Tour Schedule
  • Instruction
    • All Instruction
    • Driving
    • Approach Shots
    • Bunker Shots
    • Short Game
    • Putting
    • Rules
    • Fitness
  • Gear
    • All Gear
    • Drivers
    • Irons
    • Hybrids
    • Fairway Woods
    • Wedges
    • Putters
    • Balls
    • Shoes
    • Apparel
    • Golf Accessories
  • Travel & Lifestyle
    • All Travel
    • All Lifestyle
    • Course Finder
    • Courses
    • Resorts
    • Accessories
    • Celebrities
    • Food
    • Style
    • Betting Advice
  • Series
    • Tour Confidential
    • Monday Finish
    • Hot Mic
    • Rogers Report
    • Rules Guy
    • The Etiquetteist
    • Emergency 9
    • ClubTest
    • Winner’s Bag
  • Shows
    • The Scoop
    • Subpar
    • Seen & Heard
    • Warming Up
    • Play Smart
    • Short Game Chef
    • Pros Teaching Joes
    • Fully Equipped
    • Super Secrets
    • Destination Golf
  • Shop
    • Clubs
    • Shafts
    • Training Aids
    • Balls
    • Bags
    • Technology
    • Apparel
    • Accessories
    • The GOLF Collection
    • The Birdie Juice Collection
    • The Fully Equipped Collection
  • Newsletters
    • Hot Mic
    • Monday Finish
    • Play Smart
    • Top Stories
    • Our Picks
    • Sign Up for All
InsideGolf Join Now  / Log In
InsideGolf

Great for yourself...or your Dad

InsideGOLF
Putters

FIRST LOOK: Cleveland Golf’s 2023 Frontline Elite putters

By: Ryan Barath
  • Follow on Twitter
  • Follow on Instagram
January 24, 2023
  • Share on Facebook
  • Share on Twitter
  • Share by Email
frontline elite cleveland face

The Frontline Elite lineup is a premium offering from Cleveland Golf.

Cleveland Goilf

The Cleveland Frontline Elite putters start at $249.00 with a standard steel shaft and are $299.99 with the upgraded All-In graphite shaft from UST. The full line of Cleveland’s Frontline Elite putter series will be available at retail starting February 22, 2023.

With the introduction of the new Frontline Elite putters, Cleveland is delivering a higher-performance line of flat sticks packed with technology, performance, and options to fit any golfer looking to gain an advantage on the greens.

How it works

At the heart of the Frontline Elite series are high MOI designs featuring a forward center of gravity location made possible by using more than 30 grams of injection-molded tungsten to create the actual insert on the face. This places a greater amount of mass at the impact area to get the ball rolling online and stay online.

close up front line face cleveland
The insert feature SOFT – Speed Optimized Face technology Ryan Barath

By having a center of gravity closer to the face it produces less rotation at impact compared to a putter with a much deeper center of gravity.

A rear CoG position can generate more rotation and gear effect on impact Cleveland Golf

This is counter-intuitive to something like driver design where a deeper center of gravity helps boost MOI but works well in putters because impact happens at much lower speeds and face angle at impact represents a huge percentage of the golf ball launch direction at impact.

forward CoG cleveland front line
Less rotation means the ball stays on line Cleveland Golf

“For the Frontline Elite Putters, we used more than 30g of metal injection molded tungsten across the striking area to move weight as far forward as possible,” said Casey Shultz, product manager at Cleveland Golf. “In a forward-weighted putter design, face rotation is significantly reduced on off-center strikes. So, even if you miss-hit your putt, your ball will stay more online, head toward the hole as intended, and at the desired speed for more scoring chances.”

Key technologies

Beyond being made of tungsten, the inserts in the Frontline Elite series are equipped with Speed Optimized Face Technology (a.k.a. SOFT) which are individualized groove patterns specific to each putter style.

blade vs mallet face frontline
Blade (top) vs. Mallet (bottom) insert Ryan Barath

What this does is normalize the ball speed across the face to help create better distance control on putts hit away from the center.

Beyond the specific inserts each Frontline Elite putter has been stroke optimized for either a slight arc or straight stroke type with a grip, hosel configuration and alignment system to help golfers match to their best fit. Straight-stroke style putters use an oversize pistol grip, while slight arc designs use a thinner pistol design to help promote that stroke type.

all in USt shaft cleveland
Each putter has the option to upgrade to the UST All-IN putter shaft Ryan Barath

The final part of the technology package is the multi-material All-In putter shaft from UST Mamiya which features a steel tip and graphite midsection to promote a balanced stroke and offer extra stability.

Cleveland frontline elite 2023
The full array of options in the Frontline Elite putter series Cleveland Golf

Want to overhaul your bag for 2023? Find a fitting location near you at GOLF’s affiliate company True Spec Golf.

Latest In Gear

4 hours ago

What Bettinardi's father-son operation means to them | Fully Equipped

10 hours ago

Golf's ultimate gear nerd is at it again — and it's fueling a U.S. Open charge

1 day ago

How Bettinardi built a U.S. Open-winning putter in 1 night

1 day ago

Need a last-minute Father's Day idea? This gift card has an added bonus

Ryan Barath

Golf.com Editor

Ryan Barath is GOLF Magazine and GOLF.com’s senior editor for equipment. He has an extensive club-fitting and -building background with more than 20 years of experience working with golfers of all skill levels, including PGA Tour players. Before joining the staff, he was the lead content strategist for Tour Experience Golf, in Toronto, Canada.

  • Author Twitter Account
  • Author Instagram Account

Related Articles

Putters
Bob Bettinardi and Sam Bettinardi of Bettinardi Golf.

What Bettinardi's father-son operation means to them | Fully Equipped

By: Jack Hirsh
Putters
A gold replica of Jim Furyk's 2003 U.S. Open-winning Bettinardi putter.

How Bettinardi built a U.S. Open-winning putter in 1 night

By: Jack Hirsh
Putters
Odyssey Giraffe Beam Putters.

Odyssey Ai-ONE Giraffe-Beam putters | 3 things to know

By: Jack Hirsh
Putters
PXG Allan Double Black putter

PXG ZT putters are built different. Here’s why you’ll want one

By: Kris McCormack
Putters
Bettinardi putter studio

I got fit for a putter at Bettinardi's Studio B. The result shocked me

By: Jack Hirsh
Putters
Bettinardi Studio B Custom Room.

Want a 1-of-1 putter? Bettinardi will make it — but it will cost you | Fully Equipped

By: Jack Hirsh
Putters
Bettinardi HQ

Why Bettinardi putters continue to be 100% made in America | Fully Equipped

By: Jack Hirsh
Putters
TaylorMade Spider ZT Putter.

TaylorMade Spider ZT putters: 6 things to know about the latest zero-torque design

By: Jack Hirsh
Gear
Bettinardi Studio B headcover wall

Bettinardi Golf: Built in the USA, family-owned and Tour approved

By: Kris McCormack
Sign up for GOLF's Newsletters
Get the latest news, the hottest instruction tips, new product releases, golf media insider reports and more delivered directly to your inbox. Choose your favorites now.
Sign Up
Categories
  • News
  • Instruction
  • Gear
  • Lifestyle
  • Travel
Services
  • Masthead
  • GOLF Media Kit
  • GOLF Magazine Customer Service
  • TERMS OF SERVICE
  • PRIVACY POLICY
  • Opt-out of Ads/Sharing
  • Your Privacy Choices
Social
  • facebook
  • x
  • instagram
  • youtube
Membership
InsideGOLF Logo
More than $140 Value for JUST $39.99

INCLUDES 12 SRIXON Z-STAR XV GOLF BALLS, 1 YR OF GOLF MAGAZINE, $20 FAIRWAY JOCKEY CREDIT - AND MUCH MORE!

LEARN MORE

© 2025 EB Golf Media LLC. An 8AM Golf Affiliated Brand. All Rights Reserved. All of our market picks are independently selected and curated by the editorial team. If you buy a linked product, GOLF.COM may earn a fee. Pricing may vary.

Go to mobile version