Bettinardi launches fully revamped BB Series putters for 2024
With over 25 years of designing and manufacturing putters, Bettinardi Golf knows a thing or two about the constant pursuit of refinement, and once again with feedback from some of the best players in the world, they’re ready to introduce the 2024 BB series of putters.
The 2024 BB series refinements include a newly optimized center of gravity along with a new falling milling process to create optimal feel, sound, and feedback on every putt and with every putter in the line which includes: BB1, BB1 Wide, BB8 Flow, BB48, and the BB28 Slotback as a Spud Neck, Center Shaft, or Armlock.
“Our commitment to craftsmanship and relentless dedication to the game of golf has allowed us to create our most innovative BB Series line yet,” said Robert J. Bettinardi, CEO/Founder of Bettinardi Golf. “Working alongside our elite Tour staff and engineering team, we re-balanced each head aligning the Center of Gravity and moving the sweet spot into a more natural alignment with the eye. Every putt feels incredibly balanced and consistent.”
Bettinardi 2023 Studio Stock 9 Plumber’s Putter
“We tested over 30 different Flymill patterns in developing our new Perpetual Flymill face which provides superior feel and remarkable control.” said Sam Bettinardi, President of Bettinardi Golf. “This new method makes the face pattern exactly repeatable, creating tactile uniformity across the entire series.”
Bettinardi BB Series details
Each putter in the BB Series is one piece milled from 303 stainless steel and then finished with a durable and visually appealing black pearl PVD finish. The finish not only offers a striking look, but it is also corrosion-, wear-, and scratch-resistant.
Reshaped bumpers, along with refined geometry have allowed designers to align the center of gravity and overall putter weight distribution to provide solid feedback and enhanced roll.
To go along with the geometry, feel has been further enhanced with Bettinardi’s perpetual flymill face milling technology to generate a precise acoustic at impact to allow the golfer to understand exactly how they strike each putt.
Each putter comes with its own Black PVD shaft, custom electric blue Lamkin Grip, and dual-constructed leather and carbon fiber BB Series magnetic headcover.
Price and availability
The 2024 Bettinardi BB Series is available for pre-order now and is priced at $450 each. The putters will be available at authorized Bettinardi retailers in the US starting in December and then will roll out worldwide in January 2024.