Two of Bettinardi’s most popular putter lines (BB Series and Inovai) have undergone some major changes heading into the new year. With an assist from some of the best players on Tour — the list includes Matt Kuchar, Fred Couples, Sam Horsfield and Jason Kokrak — Robert J. Bettinardi and his son, Sam, incorporated new technologies and head shapes to increase the range of options available for tour pros and recreational golfers alike.
The BB Series is comprised of four models that are precision milled from a single piece of 303 stainless steel. Golfers with a tour card have been using the material blend for years, but it’s the first time Bettinardi has ever offered it at retail. According to the putter manufacturer, the 303 material delivers a solid, responsive feel at impact.
“Bettinardi Golf is proud to continue the tradition of American-made craftsmanship and ingenuity, creating our most timeless and advanced BB Series to date,” said Robert J. Bettinardi, Bettinardi Golf’s founder and CEO.
A new “Aggressive Flymill” milling was added to the entire face to provide a softer feel — without the concave effect — when compared to a traditional Flymill. Bettinardi also chose to upgrade the overall look to a thin, resilient PVD (Physical Vapor Deposition) finish that accentuates the face milling marks.
In addition to three blade-style head shapes, the BB Series will now include a mid-mallet BB46. All four putters are available at 350 grams with a Flymill patterned headcover and Lamkin Sink Fit grip (standard and jumbo).
Arguably Bettinardi’s most technologically-advanced putter line, Inovai returns with a new Roll Control face design and look. The scientifically engineered asymmetrical groove design is added to the 303 stainless steel front piece to generate more topspin at impact for a more consistent roll.
Weight is then displaced to the perimeter of the head with the help of a 6061 military grade aluminum body that increases the overall stability of the head without having to go up in size. In face, Bettinardi managed to reduce the overall footprint by 5 percent (heel-to-toe) to promote optimal visual alignment.
“The Inovai 6.0 has been one of the most successful head shapes we have ever created,” said Vice President Sam Bettinardi. “With two years of Tour feedback, we were able to refine the 6.0, offering a sleek, more compact design than its predecessor. We are proud to bring this Tour-proven model to golfers around the world.”
A new compact 8.0 mallet has been added to the line this year in an effort to give Bettinardi a profile that can compete in a growing segment of the putter industry.
“The 8.0 adds a new level of innovation to Bettinardi Golf,” said Bettinardi.” We are now able to enter the ever-growing compact mallet segment with all of the performance characteristics that our Tour players have asked for. This new model is a game-changer for the Bettinardi brand, and we cannot wait for players of all calibers to put this new design into play.”
Both the Inovai 6.0 and 8.0 come standard with a stealth black headcover and custom Lamkin Sink Fit grip (standard or jumbo). A 17-inch Winn Armlock is the grip of choice on the Inovai 8.0 Armlock.
Bettinardi’s BB Series and Inovai are available now for pre-order in the States, and internationally on March 15, 2022.
(Get a full spec rundown on each model below.)
2022 BB Series models
BB1
Neck: Plumbers
Weight: 350 grams
Material: 303 Stainless Steel
Face Milling: Aggressive Flymill
Finish: Graphite Gray PVD
Lie/Loft: 70/3
Dexterity: RH/LH
Toe Hang: 1/2
Now offered in 303 Stainless Steel for the very first time, Robert gave the new lineup a major upgrade by offering all golfers the same blend of metal as is preferred by Bettinardi Tour staffers around the globe. The Aggressive Flymill face milling gives the putter a responsive, yet soft feel off the putter head, while the durable and sleek Graphite Gray PVD finish accentuates all milling marks. Precision milled to 350 grams, with a thinner crowned topline and sleeker and softer bumpers, this putter provides players with the perfect optics at address.
BB1F
Neck: Flow
Weight: 350 grams
Material: 303 Stainless Steel
Face Milling: Aggressive Flymill
Finish: Graphite Gray PVD
Lie/Loft: 70/3
Dexterity: RH
Toe Hang: ¾
The newly re-designed BB1 head shape features a flow neck that melts into the putter head, offering ¾ toe hang with the feel putter in mind. Designed, milled, and assembled in the USA, the all-new BB1F features softer and more rounded bumpers, with enhanced muscles for a Tour-inspired appearance.
BB8 Wide
Neck: Plumbers
Weight: 350 grams
Material: 303 Stainless Steel
Face Milling: Aggressive Flymill
Finish: Graphite Gray PVD
Lie/Loft: 70/3
Dexterity: RH
Toe Hang: ½
By precision milling a wider flange on his classic BB8 style head shape, RJB was able to provide a clean looking, squared-off blade with performance-driven modifications. Looking down at address, the new 2022 BB8 Wide was re-engineered to be slightly shorter heel-to-toe, with a thinner Tour-inspired topline, which offers a sleek putter with fine-tuned acoustics at impact.
BB46
Neck: Spud
Weight: 350 grams
Material: 303 Stainless Steel
Face Milling: Aggressive Flymill
Finish: Graphite Gray PVD
Lie/Loft: 70/3
Dexterity: RH
Toe Hang: ⅛
Bettinardi’s most sleek and compact mallet to date, the all-new BB46 is similar to the major-winning Studio Stock 3. Designed from Tour-inspired feedback from some of the top players on the PGA and LPGA Tour, the putter features a crowned topline, tight precision-milled radiuses along the shoulders and back flange, and a single bend shaft effortlessly flowing into the putter head, the BB46 provides players with a near face-balanced putter option in the all-new BB Series lineup.
2022 Inovai models
Inovai 8.0 Spud
Neck: Spud
Weight: 358 grams
Material: 303SS/6061AL
Face Milling: Roll Control
Finish: Stealth Black Anodized/Diamond Blast
Lie/Loft: 70/2
Dexterity: RH
Toe Hang: 1/8
The all-new Inovai 8.0 was designed and engineered by Sam Bettinardi to instill maximum confidence and forgiveness while putting. The 8.0 was created with a 303 Stainless Steel front piece for a solid feel at impact, and a Military Grade 6061 Aluminum body that was designed with defined wings that offer more stability and higher M.O.I. numbers. The 8.0 Spud has minimal toe hang, and is perfect for players with a straight-back, straight-through putting stroke. Precision milled to 358 grams in a two-tone Stealth Black and Diamond Blast finish, the all-new 8.0 offers players optimal visual cues for a clean appearance and enhanced alignment while framing the ball perfectly at address.
