Bettinardi’s latest BB Series isn’t just a new putter — it’s a production line realignment.
While the Queen B series is the brand’s aesthetics-focused line and the low-torque Antidote line focuses on innovation, the new 2026 BB Series combines the two. The new line, which absorbs the previous Studio Stock and INOVAI lines, introduces a Variable Depth Flymill (VDF) face and a striking Savannah Blue PVD finish.
“Our focus was to preserve what has always defined the BB linen — classic shapes, responsive feedback and our one-piece milling — while advancing the technology that influences performance,” Bettinardi Golf founder Bob Bettinardi said in a release. “The new VDF Face is a meaningful step forward.”
Keep reading below for more on the Bettinardi 2026 BB Series, including my take on the release.
Browse the Bettinardi 2026 BB Series here.
What’s actually new with Bettinardi 2026 BB Series — and why you should care
Wanting something ‘beyond feel’
While Bettinardi’s BB Series remains a traditional one-piece milling design, the company has added some innovation to the face.
The new VDF face features nine distinct milling zones, each individually tuned to provide optimal energy transfer.
“Consumers were getting so smart, and I think we got to do something beyond feel,” Bettinardi President Sam Bettinardi told GOLF. “Through a lot of extensive R&D … we developed the VDF face, which I feel like is a story that not a lot of putter companies have been talking about, which has to do with distance control.”
The milling is deeper in the center of the face for the best feel, but shallower away from the center to preserve ball speed on misshits. That leads to far more consistent distance control.
Testing by Bettinardi using Quintic shows the new milling pattern produced 30 percent less variation in effective distance and over 40 percent less variation in topspin across the top, middle and lower positions of the face compared to a traditional Flymill, like the previous BB series putters.
What this all means is that whether you strike it on the center of the face or misshit it, your ball is going to travel the same distance.
“I feel like this is a great product range in the BBs,” Bettinardi said, “with the variety in heads that we have to be able to have golfers closer to the hole, which at the end of the day is going to eliminate three putts.”
Not rushing the finish
The new Savannah Blue PVD finish is eye-catching and something you might see offered at an aftermarket custom shop, rather than a stock OEM offering.
Bettinardi said the final version of the finish actually came down to the wire, as he wanted to be something that was just right to inspire confidence over the ball and have mass appeal.
“It takes a lot of effort, and there’s a lot of tweaking, and there’s a lot of finessing and massaging, so to speak, to get the line right,” Bettinardi said. “We had picked a PVD type of finish in the durability type, and the color just kept, kept coming out too light.
“We put the pedal down, call it in May, June, July, to where we finally were very happy with what we have today with the new Savannah Blue.”
Streamlining production lines
With the introduction of the Antidote line of low-torque putters in the fall of 2024, Bettinardi had five different production lines going with their Signature Queen B series, the BB, Studio Stock and INOVAI lines.
With the new BB Series, some of the Studio Stock and INOVAI shapes are featured in the lineup, giving the lineup great depth to complement the remaining Queen B and Antidote lines.
“We know we’re going to have the Antidote as our zero-torque, our Queen B as our aesthetic charm and our BB as our classics,” Bettinardi said. “So now I feel like we have really three clean lines … of telling the Bettinardi story.”
The Bettinardi 2026 BB Series lineup
The new line features seven models: four blades, a mid-mallet and two mallets.
BB1
What is it: A rounded Anser-style blade with a plumber’s neck.
Toe hang: 1/2
Offset: Full Shaft
Who it’s for: Players who want a classic blade shape with moderate-to-high arc in their stroke.
BB-8W
What is it: A wide-body blade with squarer corners and a plumber’s neck
Toe hang: 1/2
Offset: Full Shaft
Who it’s for: Players who prefer a traditional blade look but with additional forgiveness.
BB28
What is it: A wide-body blade/square mid-mallet with a single-bend shaft. Also available in a 40″-42″ armlock configuration.
Toe hang: Slight
Offset: 3/4 Shaft (1 1/2 for Armlock)
Who it’s for: Players with minimal rotation in their stroke who don’t want to use a full-size mallet.
BB49
What is it: A compact half-moon mid-mallet with a slant neck.
Toe hang: 1/2
Offset: 3/4 Shaft
Who it’s for: Players who prefer round shapes and have moderate to high arcing strokes.
BB 6.0
What is it: A fang-style mallet with a single-bend shaft and alignment rails. This shape was previously in the INOVAI series.
Toe hang: Slight
Offset: 3/4 Shaft
Who it’s for: Players who prefer a traditional mallet shape with extra alignment aids.
BB 7.0
What is it: A high-MOI mallet with extreme perimeter weighting thanks to an underside cavity with a single-bend shaft.
Toe hang: Slight
Offset: 3/4 Shaft
Who it’s for: Players seeking maximum forgiveness and unafraid of non-traditional shapes.
My take: Innovation meets looks
Bettinardi may have been previously seen as just eye candy for your bag, but they’ve recently been pushing a lot of innovation in the putter space.
They were one of the first major putter makers after L.A.B. to enter the low-torque putter space in 2024, and now they’re rethinking what it means to have a milled face putter.
