Whenever you get fit for golf clubs at Titleist, you’re going to hear about “peak height” a lot.
That’s because the company’s fitting philosophy is directly tied to ensuring every club in the bag reaches the same peak height. While there are numerous metrics that a fitter can use from a launch monitor to determine the best fitting golf clubs for a player, the idea is that peak height directly ties speed, launch and spin together.
The other important aspect is that the higher a player can hit the golf ball, the quicker they can stop a ball on firm greens and more control they have. It is all baked into Titleist’s “3 D’s” fitting philosophy.
So how exactly does a Titleist fitter determine what a golfer’s optimal peak height should be?
That’s the question GOLF’s Fully Equipped co-host Jake Morrow posed to the Titleist Performance Institute‘s Lucas Bro on this week’s episode of the podcast.
Bro explained that his fittings at TPI either start with the 7-iron or the driver, depending on what Titleist is launching that year. Since the company just launched its new 2025 T-Series irons in July, he starts with the 7-iron and tries to figure out what the highest possible peak height a player can manage is.
“You start to look at the tour, Ludvig [Aberg] posted a video today on our website, and it’s a pretty cool one where he talks about how he wants his stock shot to be super high and super spinny because he can always bring it down,” Bro said. “I try to get a player to hit the ball as high as they start to feel comfortable.”
“The nicest part about our driving range [at TPI] is it’s into the wind. So your ball should look just slightly penalized by the wind. So as soon as I start to see the ball get just a touch floaty, a touch spinny, I feel like I’m really sitting in a good spot.”
Titleist 2025 T250 Custom Irons
Distance never looked this pure. T250 Irons give golfers the ultimate combination of raw speed, stability, and consistency with an ultra-clean design that players love. It’s a merger of form and function, crafted for powerful performance while satisfying the eye of the most discerning golfers.
Singular Design
High-strength steel construction allows powerful performance technologies to be discreetly housed within a sleek, modern design.
Elevated Speed
A new forged L-Face Design heightens ball speed and launch for astounding distance across the face.
Enhanced Consistency
Improved Max Impact Technology and a progressive groove design promote consistent carry, spin, and dispersion from any lie.
High Flight & Stability
Split high-density tungsten produces optimal CG with high stability for more forgiving shotmaking.
Launch Spec Configuration
A brand-new addition to the T-Series lineup, T250 Launch Spec provides the same technology and features the same construction as T250 but with a lighter headweight and added loft, promoting effortless launch, increased carry distance for low-flight players and more stopping power into the greens.
Bro explained that speed is a big determining factor of what the optimal peak height is, so at some point, he asks the player how far they want their 7-iron to go. That could mean he has to explain why trading peak height for distance will help them shoot lower scores.
“They say 168.3, they say 185, and then [the launch monitor] shows 145, or they give you a long-winded story. It’s just a personality thing. So there’s a couple pieces to decipher there a little bit before you get too far on what’s the perfect peak height number.
“But I try to get them as high as they possibly can because the higher you can hit it, the more potential you have on the golf course to shoot low.”
Jack Hirsh is the Associate Equipment Editor at GOLF. A Pennsylvania native, Jack is a 2020 graduate of Penn State University, earning degrees in broadcast journalism and political science. He was captain of his high school golf team and recently returned to the program to serve as head coach. Jack also still *tries* to remain competitive in local amateurs. Before joining GOLF, Jack spent two years working at a TV station in Bend, Oregon, primarily as a Multimedia Journalist/reporter, but also producing, anchoring and even presenting the weather. He can be reached at jack.hirsh@golf.com.
