How these Titleist irons can make a bad ball-striking day better

There’s no question that, for golfers hoping to improve their games, getting a custom club-fitting is basically a non-negotiable. But many players — especially mid- to high-handicappers — have the misguided belief that they need to reach a certain level of competence before a custom club-fitting would benefit them. And that’s just not true!

A proper club-fitting will meet you exactly where you are, minimizing your deficiencies for maximum efficiency — and that goes for players of every ability level. It’s also something that GOLF Director of Equipment Johnny Wunder experienced first-hand during a recent visit to the Titleist Performance Institute in Oceanside, Calif. Wunder is a talented player with a scratch handicap, but as a father of two with a demanding travel schedule, his practice and playing time is limited.

“I typically don’t like to be swinging it my best,” Wunder said of his club-testing preference. “I want to find out if an iron can help me at my worst, because at this point in my life, most of the time, I’m not hitting it awesome. So I want to find out if these things can do the trick when I am not awesome.”

What Wunder discovered at Titleist was that he could get fit into a set with built-in efficiency and trust even when his ball-striking wasn’t his best, thanks to Titleist’s T100 and T150 models.

Titleist 2023 T100 Custom Irons

The preferred iron for more touring pros now rewards players with an even more solid feel, along with subtle refinements that continue to make T100 the standard for modern Tour iron performance.Feel is essential for the best players in the game. The refined, fully forged dual-cavity construction of Titleist T100 produces a more solid feel at impact, while the precision CNC face milling process leads to more consistent contact for greater control. ENHANCED FEEL The latest evolution of the T100 dual-cavity forged construction features an enhanced back bar to produce a more solid feel at impact. Informed by modal testing and Tour input, T100 irons are tuned to provide the exact stability and sensation the world’s best players desire from a well-struck shot. REFINED FOR GREATER CONTROL In addition to the improvements made to the body construction, T100 benefits from a new precision CNC face milling process. Combined with a subtle shift in CG the result is more control and consistent ball flight, especially when moving from fairway to first cut. EFFORTLESS TURF INTERACTION Working with Tour Pros and the grind experts at Vokey Design, our engineers were able to further improve our Variable Bounce Sole by smoothing and softening the trailing edge to allow the club to flow faster through the turf, even after contact. A simple but surprisingly meaningful improvement. BETTER TUNGSTEN FOR BETTER FLIGHT By utilizing dense D18 tungsten and a 2000º aerospace brazing process, Titleist engineers can eliminate weld points and be more precise with CG placement to give you the benefit of modern engineered performance with a solid forged feel.

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“What Titleist does really, really well, and this where they kind of dominate, is they really, really excel in the nuance,” Wunder said. “And you’ve got to remember, Titleist bases everything off of their fitting system, which is the 3 Ds: distance, dispersion, and descent angle.

“They fit for dispersion, not east to west, because they can fix that pretty quickly, but they want to ensure that you’re hitting the same peak height with every club.

“They want to make sure that the spin is there for control, and they want to make sure that your north-south dispersion is tight, typically getting pin high as much as possible because that’s how you shoot lower scores.

“This is all built around precision, getting to the pin as quickly as possible and shooting a low score, and that’s why the Titleist thing for me at this point in my life is extremely attractive.”

To zero in on Wunder’s ideal configuration, fitter Lucas Bro identified Wunder’s peak height with his 7-iron — even incorporating mishits — which helped everything else fall into place.

To watch Wunder’s fitting and see for yourself how fitter Lucas Bro optimized Wunder’s set on Wunder’s less-than-optimal ballstriking day, check out the full video below.

Want to find the best irons for your bag in 2025? Find a club-fitting location near you at True Spec Golf.