The eye-catching two-tone thermoplastic urethane cover construction on Srixon’s new three-piece Q-Star Tour Divide golf ball is impossible to miss. The red and yellow halves — the bright pigments are infused into the cover as opposed to being painted on — are designed to catch your eye on the shelf.
Marketing is an important part of the equation.
Of course, there’s more to Divide than a unique cover construction. Splitting the cover in half with different colors creates a natural 360-degree line that makes it easy to align putts and track how the ball is rolling off the putter face. The matte finish on the cover also provides an anti-glare effect that golfers will surely appreciate during rounds with full sun.
“The new Q-Star Tour Divide looks great, but it’s so much more than that,” said Brian Schielke, Srixon’s general manager. “Easier putting alignment and increased visual feedback on your chip and pitch shots really adds to the greenside performance.”
Underneath the cover, the core construction is identical to the third-generation Q-Star Tour. A FastLayer core transitions from a soft inner to a firm outer edge for a combination of ball speed with ample greenside spin. The 338 Speed Dimple pattern found on the cover helps reduce drag while increasing lift at the same time for additional carry.
Due to the 360-degree line the yellow and red halves create, the Divide also comes sans side stamp — a change some golfers might notice more than others.
Srixon’s Q-Star Tour Divide golf ball retails for $33 and will be available April 15th.
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Jonathan Wall is GOLF Magazine and GOLF.com’s Managing Editor for Equipment. Prior to joining the staff at the end of 2018, he spent 6 years covering equipment for the PGA Tour. He can be reached at jonathan.wall@golf.com.