Callaway launches ‘Play Yellow’ golf ball campaign to support Children’s Miracle Network

April 19, 2019

Starting today (and running through May 31st) Callaway’s Play Yellow campaign will pay $4 to the Children’s Miracle Network Hospitals for every dozen of the company’s ERC Soft Yellow golf balls sold ($39.99/dozen).

Callaway President and CEO Chip Brewer comments, “Callaway Golf is honored to support the Children’s Miracle Network Hospitals — an outstanding organization — through this Play Yellow initiative. We’re inspired by the golf industry’s broad effort to rally around this important cause and campaign.”

Callaway's ERC Soft Yellow golf balls.
Callaway's ERC Soft Yellow golf balls.
Courtesy of Callaway

The ERC Soft, which also comes in white, features a new hybrid, multi-material cover that contributes to fast ball speeds and distance while providing a soft feel and higher spin rates on scoring shots.

Other features of the ERC Soft Yellow include Callaway’s largest Graphene-infused Dual SoftFast Core to date for high launch, max ball speed and distance, and Triple Track alignment technology that improves alignment through the use of a unique three line pattern on the ball.

The ERC Soft Yellow golf ball is available at retail now.

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