The afterglow of Tiger Woods’ historic fifth Masters title and 15th major win continues into the second week following the incredible feat, and it seems that anything currently associated with the Big Cat is seeing significant gains.
Bridgestone Golf, one of Woods’s primary sponsors, told GOLF.com last week that they were expecting to see their investment pay off in a big way in the coming weeks.
“We’re calculating the effect on sales and though it’s speculative at the moment I think a 30 percent increase in sales of the Tour B XS model he plays between now and Father’s Day is a reasonable estimate,” Bridgestone Golf president and CEO Dan Murphy said. “There are a lot of people who will say, ‘I want to play Tiger’s ball.’”
If pre-sales are any indication, Murphy is spot-on. Sports business reporter Darren Rovell tweeted on Monday that every single Bridgestone Tour B XS golf ball — the model Tiger plays — has been spoken for, and sold into stores.
How is this for the Tiger Effect?
Bridgestone says that every single Tour B XS golf ball, the ball that Tiger uses, has been spoken for and has been sold into stores. pic.twitter.com/SM1JnYiB3E
— Darren Rovell (@darrenrovell) April 22, 2019
Special limited edition Tiger wrap of @bridgestonegolf Tour B XS Golf Balls (same dozen price of $44.99) hits retail this Friday. Advance sale last Friday offered by Bridgestone sold out in 24 hours. pic.twitter.com/XdnWnZ1D6O
— Darren Rovell (@darrenrovell) April 22, 2019
According to the tweet from Rovell above, an advance sale for the balls sold out in less than 24 hours last week, so if you want to get your hands on them, set your alarm on Friday and act fast.
To receive GOLF’s all-new newsletters, subscribe for free here.