Limited-edition Bridgestone balls honoring Tiger Woods’ Masters win to hit retail this week

April 22, 2019

The afterglow of Tiger Woods’ historic fifth Masters title and 15th major win continues into the second week following the incredible feat, and it seems that anything currently associated with the Big Cat is seeing significant gains.

Bridgestone Golf, one of Woods’s primary sponsors, told last week that they were expecting to see their investment pay off in a big way in the coming weeks.

“We’re calculating the effect on sales and though it’s speculative at the moment I think a 30 percent increase in sales of the Tour B XS model he plays between now and Father’s Day is a reasonable estimate,” Bridgestone Golf president and CEO Dan Murphy said. “There are a lot of people who will say, ‘I want to play Tiger’s ball.’”

If pre-sales are any indication, Murphy is spot-on. Sports business reporter Darren Rovell tweeted on Monday that every single Bridgestone Tour B XS golf ball — the model Tiger plays — has been spoken for, and sold into stores.

And for the diehard Tiger fans, the brand has another surprise: a special limited-edition box of a dozen Tour B XS balls featuring a commemorative cover photo of Tiger’s winning moment on the 18th green at Augusta National is set to hit retail stores on Friday. The price? No different than the usual amount: $44.99.

According to the tweet from Rovell above, an advance sale for the balls sold out in less than 24 hours last week, so if you want to get your hands on them, set your alarm on Friday and act fast.

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