Tiger Woods hasn’t teed it up since the Masters, but if you want an idea of where he might show up next, look no further than the first release from his new Sun Day Red apparel line. Yes, his apparel line.
Following a preview event during the Genesis Invitational, Woods and TaylorMade Golf officially launched Sun Day Red’s first-ever release of golf, training and lifestyle apparel and accessories exclusively on SunDayRed.com.
“I am thrilled with the Sun Day Red apparel and accessories that we have put together,” Woods said in a release. “Every detail has been meticulously designed, prioritizing the athlete first at every step, resulting in a collection that exceeds the highest standards. Personally, I have loved wearing the products, and I am ready to see our brand proudly embraced all over the world.”
So what does Woods’ first release have to do with his major championship prospects? The first release is called “The Hunt,” and according to the release, it’s a “preview of the colors Tiger will be wearing at the PGA Championship in a few weeks at Valhalla.” In other words, expect Woods to showcase the latest and greatest from Sun Day Red next month on a major stage.
Woods wore Sun Day Red apparel during the Genesis and Masters, but this week’s announcement marks the official launch of his new “athluxury line” following a split from Nike in January that ended a 27-year partnership. The announcement initially left Woods without a clothing and footwear sponsor for the first time in his career.
Rumblings of the collaboration with TaylorMade, which was spun off from sportswear giant Adidas in 2017, picked up steam shortly after the split when a trademark filing by TaylorMade Lifestyle Ventures showed up on the U.S. Patent and Trademark Office website for the Sun Day Red name and logo.
Tiger Woods’ Sun Day Red line is now available: What you need to know
The initial collection from Sun Day Red features an array of men’s apparel and accessories, including polos, t-shirts and the Training Dry Hoodie. The hoodie, in particular, received extensive feedback from Woods, who told designers he wanted something he could “throw on and head out to the range to hit balls.”
According to Sun Day Red: “The Hunt captures the spirit of competition, chasing one’s passions, and the camaraderie that fuels it all. Visual references of friendly rivalry allude to Tiger’s back-and-forth battle at the 2000 PGA Championship, as well as to the action-oriented nature of the collection’s name.”
While the initial release is a peek at Woods’ PGA Championship looks, Sun Day Red confirmed they plan to follow up with additional “special releases” in May as it looks to expand the brand’s presence in the apparel industry in North America and abroad.
The Hunt Collection ranges in price from $40 (hats) to $200 (3D Knit Lightweight Hoodie).
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