The coolest new brands from the Las Vegas PGA Show

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Many new brands recently graced the floor of the 2021 Las Vegas PGA Show showing off their new products, innovative ideas and overarching brand identities. The goodies spanned both men’s and women’s apparel and accessories including everything from skirts to sunscreen. Below are some of our favorites.

Roostas

Roostas is an up-and-coming belt brand that specializes in woven elastic belts. Their products have an extremely sharp price point at just $49 and are offered in an array of colors and patterns, most notably their collegiate SEC line.

MANTL

MANTL makes everyday men’s moisturizer, sunscreen and cleanser that’s meant to make skincare easy. Their SPF 30 sunscreen goes on clear and rubs in matte, which means when you’re applying on the course, you don’t need to worry about greasy hands or ashy-looking skin. 

Green Goat

Green Goat mixes street style with youthful, modern golf gear, specializing in graphic snapback hats, t-shirts and Rolex watch face-inspired ball markers. 

Jane Fifteen Thirty

Jane Fifteen Thirty is a women’s brand that’s all about inclusivity. Their clothing comes in sizes S-4XL and has all sorts of details their founder thought were missing from traditional women’s golf gear — elongated shirt hems, wide waistbands that don’t fold down, and no fade fabrics, to name a few.

Isla Sport

Isla Sport is only a month old, but sets out to create women’s gear that feels younger and more trendy — think wrap dresses, shorter skirts and mesh back tops that blend athleisure and modern fashion all while remaining golf course appropriate.

Scales Gear

While Scales Gear has been around the block, their golf line is fairly new and seeks to bring an aspirational fishing/tropical/ocean feel to the links. Their men’s and women’s polos, skirts, shorts and pullovers feature oceanic prints that are super unique and eye-catching. 

Get Mr.

Get Mr. is another men’s sunscreen brand that’s seeking to shake up men’s skincare routines. Men are three times more likely to get skin cancer, because women are much more akin to wearing SPF moisturizer and makeup. Their product combines moisturizer, aftershave and SPF sunscreen into one easy formula guys can reach for everyday and on the links. 

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Emily Haas

Golf.com