Everywhere you look, golf brands are linking up with influencers, artists and athletes for game-changing collaborations designed to increase their reach beyond the course.
TaylorMade is no stranger to the space. Recent partnerships with Kith, Barstool, NBA and G/Fore have elevated the equipment manufacturer’s popularity, but its latest collaboration has the potential to be its most intriguing to date.
Formula 1 popularity has exploded in the U.S. in recent years as television viewership topped 1 million per race for the first time. The incredible rise in interest can be directly tied to Netflix’s “Drive to Survive” series, which started in 2019 and rolled out 10 new episodes for the fifth season ahead of the 2023 campaign.
Hoping to capitalize on the incredible interest in F1, TaylorMade announced a new collection that’s tied to the hottest team in the sport: Oracle Red Bull Racing. On Sunday, Oracle Red Bull driver Max Verstappen claimed a third successive F1 championship with a P1 at the Qatar Grand Prix, continuing the team’s recent run of dominance.
Set to coincide with next week’s United States Grand Prix at Circuit of the Americas in Austin, Texas, TaylorMade and Oracle Red Bull will unveil a new collaboration on October 17 — through TaylorMadeGolf.com and its international sites — called the “Speed Craft Collection.”
“As two leading forces in our respective arenas, TaylorMade and Oracle Red Bull Racing share a common passion for pushing boundaries and pursuing excellence,” David Abeles, TaylorMade’s president and CEO said in a release. “Just as Oracle Red Bull Racing develops the ultimate vehicle for their drivers Max Verstappen and Sergio Perez, TaylorMade builds technology-driven golf equipment for our tour players and amateurs alike. We are thrilled to unveil the Speed Craft Collection, a testament to our collective commitment to innovation and performance.”
The full range of TaylorMade products is inspired by Oracle Red Bull’s 2023 RB19 car, as well as the team’s race suit colors and design. The goal of the collection is to bring together the most successful team in F1 with one of golf’s leading brands in innovation and design.
“We are excited to announce our partnership with TaylorMade and kick things off with the new collaboration: we have put our own unique stamp on the collection and merged elite sport performance and lifestyle,” Oracle Red Bull Racing team principal and CEO Christian Horner said in a statement. “We share our core principles with our new partner, by both prioritizing high-performing athletes at the top of their game and innovation in design. We are excited to bring this collaboration to fans worldwide.”
TaylorMade has yet to release detailed images of the entire line but did confirm it includes a special-edition Stealth 2 Plus driver featuring the same “dark navy and red livery” worn by Oracle Red Bull, as well as a custom Oracle Red Bull Spider GTX putter sporting the team’s colors.
