Here’s how to unlock the Masters’ secret social media feature

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AUGUSTA, Ga. — Players, tournament organizers and media have spoken about how much they miss the patrons this week at the 2020 Masters. They’ll be welcomed back soon — and we all can’t wait until they are. But in the meantime, Augusta National has created a fun new augmented reality experience that can give patrons at home a glimpse of Augusta National that only get to see: A drive down the famed Magnolia Lane.

The fun thing about it is that it’s something of an easter egg. You have to go searching for it, but don’t worry: We’re here to help you on your journey.

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First, open Snapchat and, using your Snapchat Camera, scan the image below to unlock the feature. If you’re not sure how to do that: It’s as simple as pointing the camera a the image below, and tapping on it.

Once you do that, a notification will pop up on your screen. You’ve found the easter egg! You have one hour to enjoy the feature until you’ll need to re-scan the image above, so make it count.

Once you’ve unlocked the feature, you’ll see a Masters logo appear on your screen over your camera. As the text on the screen explains, now you need to go look for a full-color map-and-flag logo of Augusta National.

(here’s one below, in case you don’t have a logo’d piece of merchandise readily available.)

Once you place the logo on your screen over another logo, the lens will take over, you’ll be welcomed to Augusta National, and Masters’ tinkling piano theme music will begin to play.

After a few seconds, that screen will softly fade away, and you’ll be transported to your drive down Magnolia Lane. It’s a full 360-degree experience, which means as you slowly move down the entrance, you’ll be able to look around and take in your surroundings.

A fun feature, and a nice experience at home, to bring a taste of the Masters wherever you may be enjoying it.

Luke Kerr-Dineen Contributor

Luke Kerr-Dineen is the Director of Game Improvement Content at GOLF Magazine and In his role he oversees all the brand’s service journalism spanning instruction, equipment, health and fitness, across all of GOLF’s multimedia platforms.

An alumni of the International Junior Golf Academy and the University of South Carolina–Beaufort golf team, where he helped them to No. 1 in the national NAIA rankings, Luke moved to New York in 2012 to pursue his Masters degree in Journalism from Columbia University and in 2017 was named News Media Alliance’s “Rising Star.” His work has also appeared in USA Today, Golf Digest, Newsweek and The Daily Beast.