If you find yourself struggling with your game to the point that you get to the top of your swing and feel that the club is going to fly out of your hands, we’re here to tell you that it might actually be the arrow, not the archer, in this case.
On this week’s episode of GOLF’s Fully Equipped, Golf Pride’s Eric Gibson and Greg Cavill joined the show to tell co-hosts Kris McCormack and Wadeh Maroun the most common misconceptions people have about grips.
According to Gibson, it’s simpler than people would expect.
“The most common ‘Aha moment’ that we hear is when someone feels a worn and a fresh grip side by side to one another,” Gibson said. “It’s the psychological side of that aha moment, which gives them that confidence that they are making a choice.”
Get a grip: The most overlooked fix in your bag
Gibson said Cavill’s engineering team has plenty of research to back up the claim that fresh grips can increase ball speed by 2 mph, but he acknowledges most consumers don’t see the value in such a small benefit.
What they’ve found is that most golfers change their grips because of a negative experience with their worn-out ones that causes them to finally re-grip their clubs.
“That’s just a moment in time, but each of us have been in that position,” he said. “And you know darn well that the minute you’re standing over that golf ball again, whether it be the same club or a different club, you’re worried as to whether or not that grip that you’re holding in your hand is slipping. And so that’s the challenge of this brand and this category.”
Golf Pride MCC Grip
View Product
Gibson and Cavill said one in five players around the world have never purchased new grips before. So they view their job at Golf Pride as trying to educate those players on why new grips will benefit their game and endeavoring to get them to change grips before they have a negative event like the one described above.
“You’re trying to kind of authentically put fresh grips in consumers’ hands for them to have that moment,” Gibson said. “Even before we have more and more data at our fingertips of why it matters.”
For more from Maroun, McCormack, Cavill and Gibson, listen to the full episode of GOLF’s Fully Equipped here or watch it below.
Looking for the right clubs for your own game? Find a fitting location near you at True Spec Golf.
Latest In Gear
