Callaway launches REVA, a new women’s golf-specific product line and platform
Courtesy of Callaway
It seems fitting that on Women’s Golf Day, there would be good news to share about women’s golf equipment innovations, and on Tuesday, Callaway (the official sponsor of Women’s Golf Day) debuted a brand new product line and platform designed specifically for women’s golf: REVA.
The name comes from “women’s golf revolution,” and the brand’s new initiative initially began about a year and a half ago as an internal passion project for a handful of Callaway’s female employees. The group would meet once a week on their lunch break to discuss the ways that Callaway’s platform and product line could better reflect what women actually wanted from their equipment.
Extensive consumer research followed, and the findings were compelling. The women’s market is the fastest-growing category in golf. Twenty-three percent of golfers are women, with over six million female players in the U.S. alone. Callaway decided that it was time to serve them, and just like that, Big Bertha REVA was born.
Though it shares a name with Callaway’s long-standing Big Bertha brand, REVA is designed specifically for a woman’s game, incorporating a bevy of technological innovations that include optimized lofts, swing weights, shaft lengths, and a forgiving head shape to help you hit the ball long and straight with ease.
Extensive consumer research was conducted and used to make decisions on everything from the size of the logo to the color of the clubhead. The result is a game-improvement product line that includes considerable options in terms of fairway woods and hybrids and prioritizes ease of launch. The driver will be available in 10.5- and 12.5-degree lofts ($499.99), and you can mix and match four fairway woods (3, 5, 7 and 9, $299.99 each), five hybrids (4-8, $249.99 each), and eight irons from (5-SW; a 7-piece graphite set is $999.99).
The original internal women’s golf task force at Callaway is now 10 members strong, and they continue to meet regularly to gather data and research with the ultimate goal of giving women what they want — and that’s perhaps the most exciting part of the launch. It’s not just a one-off. With REVA, Callaway has committed to something bigger than the products themselves — a community for women where their insights and needs will be valued and incorporated into future offerings, which is great news for new and experienced players alike.
The product line will be available at retail beginning on Oct. 15. You can find out more at callawaygolf.com.