Reebok is getting back into the golf game, and they’ve tapped the player who is arguably the face of modern golf to be the face of their new golf products: Bryson DeChambeau.
On Friday, Reebok announced that it had signed DeChambeau and his LIV Golf team, Crushers GC, to a long-term partnership to promote the brand’s new golf apparel and footwear.
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One of the first new Reebok Golf products will be a golf shoe called the Nano Golf. The new shoe is scheduled to launch in March of 2025, and DeChambeau is expected to tease the release of the Nano Golf during the LIV-PGA Tour “Showdown” match on December 17th at Shadow Creek.
To announce the partnership, Reebok released a video on social media that shows DeChambeau from the side driving golf balls through a wall of white cardboard standing in front of him. After several drives, the camera switches to behind Bryson, and reveals the design of the Reebok logo smashed through the cardboard.
DeChambeau, who captured his second U.S. Open title this year with a rousing victory at Pinehurst No. 2, and his Crushers GC team are expected to be fully outfitted with Reebok apparel and footwear when the 2025 LIV season kicks off.
In a press release about the announcement, DeChambeau wrote about the new partnership.
“I’m proud to partner with Reebok to usher in the brand’s return to golf. When looking for a partner for Crushers GC, we wanted to find a brand that aligns with our vision for golf’s future and has the ability to increase visibility of the game around the world, and Reebok was the perfect fit,” DeChambeau said. “With a great legacy in disrupting sport culture, I’m excited to see what we can do together to push the sport of golf to new heights.”
The 2025 LIV Golf season begins in early February in Saudi Arabia.
