First Look

Hybrids
Ping G440 hybrid.

The one club that’s dominated my bag for years | Fully Fit 2026

The Ping hybrid has been a long stay in the golf bag for this gear nut. Here’s why the G440 elevates that position even further.
Irons
Cobra 3DP MB 5-iron.

I was terrified of this blade 5-iron. But 1 swing changed everything | Fully Fit 2026

Fully Fit 2026 participant and GOLF associate gear editor Jack Hirsh breaks down why he can’t live without his new Cobra 3DP 5-iron.
Putters
6 putters tested furing Fully Fit 2026

6 putters our staff loved during testing | Fully Fit 2026

After six full-bag fittings at each of the major golf equipment manufacturers, these putters passed the test for our Fully Fit panelists.
Wedges
Fully equipped wedge selections.

The 6 wedges our staff loved during testing | Fully Fit 2026

After six full-bag fittings at each of the major golf equipment manufacturers, these wedges passed the test for our Fully Fit panelists.
Club Fitting
Srixon Fully Fit 2026

Srixon’s Z-Star golf balls make for interesting test | Fully Fit 2026 Ep. 6

On the final episode of GOLF’s Fully Fit club fitting trip, the gang heads to Srixon for a final test of ZXi irons and Z-Star golf balls.
Irons
FullyFit 2026 iron sets.

The 6 iron sets our staff loved during testing | Fully Fit 2026

After six full-bag fittings at each of the major club makers, these are the iron sets our Fully Fit 2026 panelists chose for their bags.
Club Fitting
Fully Fit Callaway.

Callaway’s new Quantum driver is how fast? | Fully Fit 2026 Ep. 5

On the second-to-last episode of GOLF’s Fully Fit 2026, the team got to experience firsthand just how fast the Quantum driver really is.
Accessories
A man in a green shirt uses a rangefinder outdoors near cacti. Two inset images show a close-up of the rangefinder and a boxed electronic device with its components displayed.

What I learned using Arccos’ next generation game-tracking hardware | I Tried It

Arccos Golf released its Arccos Air and Arccos Smart Laser to get you geared up for the start of the season. Here’s what I learned using it.
Wedges
Three shiny, metallic golf wedges with engraved numbers and text are displayed upright in a row against a black background with warm orange reflections on the surface below them.

Bettinardi releases limited-run HLX 6.0 copper-finish wedges. Act fast!

Bettinardi is bringing a new limited-run finish to its popular HLX6.0 wedges that’s sure to turn heads in golf bags.
Gear
A close-up of a golf bag filled with various golf clubs covered in black headcovers, positioned on a grassy area. A white towel hangs from the side of the bag.

TaylorMade turns off the lights with new ‘Shadowfall’ offerings

TaylorMade’s new Shadowfall collection brings a crowd-favorite blacked-out look to many of its popular offerings, including clubs.
Irons
Various stages of Cobra 3DP Irons club heads are arranged on a light surface, showcasing unfinished, partially finished, and polished metal pieces in different shapes and sizes.

Cobra’s R&D was asked to think outside the box. Now they’re 3D printing golf clubs

Cobra’s 3D printing process has completely changed the way the industry looks at club design for the future.
Drivers
Three different golf club heads, including a mini driver, are shown side by side against a red-to-white gradient background, displaying unique designs, brand marks, and clubface details.

Why you’re probably thinking about the new Callaway Quantum mini driver all wrong

Callaway’s new Quantum mini driver built for a specific problem that a lot of golfers have but won’t admit.
Gear
Two men, Rory and Tommy, sit side by side in a golf cart on a golf course, both wearing caps and collared shirts, golf clubs visible behind them. One man has his arms crossed while the other gestures in a classic Tale of the Tape moment.

Tommy and Rory traded clubs for a match. Here’s what we learned

Rory McIlroy and Tommy Fleetwood took match play to the next level by swapping bags in this latest video from TaylorMade.
Gear
Michael Thorbjornsen bag spy.

This rising star has a golf bag built for the modern bomber | Bag Spy

Rising PGA Tour star Michael Thorbjornsen has a golf bag built to add control to his prodigious speed. Take a deep dive into his bag.
Fairway Woods
A Ping G440 Max 9-wood and Callaway Apex UW.

These clubs were built just for Augusta National | Masters Tour Report

At an especially firm Augusta National, 9-woods and other high-lofted woods were among adds to the bag for this year’s Masters.
Putters
A golfer in black clothing and a cap crouches on the green, holding a putter. An inset shows a close-up view of the putter’s head resting on the grass.

Tommy Fleetwood’s hat isn’t his only new addition this week | Tour Report

Tommy Fleetwood is making a change with his putter. But it’s not a new model. In fact, the new wand is the exact same spec. Here’s what’s new.
Drivers
Titleist GTS

Titleist GTS drivers make big splash with this surprising model | Tour Report

Titleist launched their new GTS drivers on the PGA Tour this week and one model got a big share of the early adopters.
Irons
Sungjae Im of South Korea prepares for a shot with his caddie on the tenth hole during the first round of THE PLAYERS Championship 2026 at THE PLAYERS Stadium course at TPC Sawgrass on March 12, 2026 in Ponte Vedra Beach, Florida.

Why Sungjae Im finally switched to Titleist’s ‘Faster Player’s Iron’ | Tour Report

Sungjae Im just returned to the PGA Tour after injury and is doing so with his first iron change since his rookie season.
Drivers
Scottie Scheffler of the United States plays his shot from the sixth tee during the first round of the Arnold Palmer Invitational presented by Mastercard 2026 at Arnold Palmer Bay Hill Golf Course on March 05, 2026 in Orlando, Florida.

Looking at the stats behind Scottie Scheffler’s TaylorMade Qi4D debut | Tour Report

Scottie Scheffler made his long awaited move to the TaylorMade Qi4D driver. Here’s how his first round went.
Putters
Prototype LAB and Bettinardi putters.

Prototype putters galore at the Cognizant Classic | Tour Report

While it was a quiet week for changes on the PGA Tour, lots of new prototype putters launched at the Cognizant Classic.
Wedges
Tom Kim of South Korea on the first hole during the first round of The Genesis Invitational 2026 at Riviera Country Club on February 19, 2026 in Pacific Palisades, California.

This unique Riviera feature had Vokey’s Tour reps busy | Tour Report

With Riviera having unique Kikuyu grass around its greens and heavy rainfall, Vokey Tour reps were busy figuring out wedge tweaks.
Irons
Various stages of Cobra 3DP Irons club heads are arranged on a light surface, showcasing unfinished, partially finished, and polished metal pieces in different shapes and sizes.

Cobra’s R&D was asked to think outside the box. Now they’re 3D printing golf clubs

Cobra’s 3D printing process has completely changed the way the industry looks at club design for the future.
Drivers
Rory Mcilroy hits a shot at the Masters

Why we may start seeing fewer driver models | Fully Equipped

Tour pros like Rory are starting to switch away from the lower spin ‘LS’ style heads as the market lines get more blurred between models. Here’s why that’s great for the consumer.
Club Fitting
Scottie Scheffler plays a fairway wood off the tee at Augusta

Why you don’t need a 9-wood | Fully Equipped

The pros may use them, high-handicappers may use them, but should you use a high-lofted fairway wood?
Drivers
Titleist GTS Drivers.

Why companies go for one- or two-year release cycles | Fully Equipped

On this week’s episode of GOLF’s Fully Equipped, Jake and Johnny discuss why some companies have one- or two-year release cycles for drivers.
Drivers
Four different golf driver clubheads displayed against a blurred green background, each showcasing distinct designs and branding elements in a grid layout.

Is the type of driver head dying a slow death? We explain | Fully Equipped

On this week’s episode of GOLF’s Fully Equipped, Jake and Johnny discuss the changing use cases for LS drivers.
Balls
The Yards

This is why on-course ball testing is so important | Fully Equipped

On this week’s episode of Fully Equipped, Jake Morrow breaks down why it’s so important to test golf balls on the course.
Club Fitting
Fitting with Ai

Can AI fit our 2 biggest gear heads? | Fully Equipped

On this week’s episode of the Fully Equipped Podcast Johnny Wunder and Jake Morrow explored the AI fitting rabbit hole.

Gear Videos

Is it better to get fit when you’re swinging well or poorly? | Fully Equipped

GOLF’s Johnny Wunder and Jake Morrow explain why the best time to get fit may not be when you think.