First Look

Hybrids
Ping G440 hybrid.

The one club that’s dominated my bag for years | Fully Fit 2026

The Ping hybrid has been a long stay in the golf bag for this gear nut. Here’s why the G440 elevates that position even further.
Irons
Cobra 3DP MB 5-iron.

I was terrified of this blade 5-iron. But 1 swing changed everything | Fully Fit 2026

Fully Fit 2026 participant and GOLF associate gear editor Jack Hirsh breaks down why he can’t live without his new Cobra 3DP 5-iron.
Putters
6 putters tested furing Fully Fit 2026

6 putters our staff loved during testing | Fully Fit 2026

After six full-bag fittings at each of the major golf equipment manufacturers, these putters passed the test for our Fully Fit panelists.
Wedges
Fully equipped wedge selections.

The 6 wedges our staff loved during testing | Fully Fit 2026

After six full-bag fittings at each of the major golf equipment manufacturers, these wedges passed the test for our Fully Fit panelists.
Club Fitting
Srixon Fully Fit 2026

Srixon’s Z-Star golf balls make for interesting test | Fully Fit 2026 Ep. 6

On the final episode of GOLF’s Fully Fit club fitting trip, the gang heads to Srixon for a final test of ZXi irons and Z-Star golf balls.
Irons
FullyFit 2026 iron sets.

The 6 iron sets our staff loved during testing | Fully Fit 2026

After six full-bag fittings at each of the major club makers, these are the iron sets our Fully Fit 2026 panelists chose for their bags.
Club Fitting
Fully Fit Callaway.

Callaway’s new Quantum driver is how fast? | Fully Fit 2026 Ep. 5

On the second-to-last episode of GOLF’s Fully Fit 2026, the team got to experience firsthand just how fast the Quantum driver really is.
Gear
A collage of golf-themed items—perfect Mother's Day gifts under $50: a cream pouch with après golf in green, a pink Callaway golf ball, a white and mint athletic shoe, gray Birkenstock sandals, and a small purse with a golf cart design.

10 Mother’s Day gifts we love for under $50

If you’re looking for a thoughtful Mother’s Day gift that won’t break the bank this year, these delightful items are sure to please.
Gear
Justin Rose and McLaren Golf.

Justin Rose becomes McLaren Golf’s first global ambassador, investor

Justin Rose and McLaren Golf have announced a new partnership through which Rose will serve as ambassador, partner and R&D collaborator.
Gear
Matt Fitzpatrick (L) of England and partner Alex Fitzpatrick of England walk off of the eighth green during the final round of the Zurich Classic of New Orleans 2026 at TPC Louisiana on April 26, 2026 in Avondale, Louisiana. (Photo by Chris Graythen/Getty Images)

Matt and Alex Fitzpatrick’s clubs: What’s in their 2026 Zurich Classic winning-bags

Matt Fitzpatrick and Alex Fitzpatrick won the Zurich Classic, earning Alex a PGA Tour membership. Both brothers are gear free agents.
Gear
Nelly Korda of the United States plays her shot from the fifth tee during the final round of The Chevron Championship 2026 at Memorial Park Golf Course on April 26, 2026 in Houston, Texas. (Photo by Sarah Stier/Getty Images)

Nelly Korda’s clubs: What’s in her Chevron Championship-winning bag

Nelly Korda’s third major title means both of the opening majors for the men and women were won by a TaylorMade Qi4D driver.
Irons
A golfer swings a club on a driving range while another man, smiling, stands by a laptop indoors. Text reads: “PING IRONS with Master Fitter James Lee.” A curved blue line shows the golf ball’s trajectory.

PING Golf’s irons lineup has something for everybody

PING Golf’s 2026 iron lineup seems to have something for everybody; from a tech-infused cavity back to super game improvement offerings.
Gear
TaylorMade Qi35 price drop

TaylorMade’s Qi35 family of clubs is on sale — and selling out fast!

If you’re the kind of golfer (and shopper) who likes to take advantage of a good deal, you don’t want to miss the latest from TaylorMade.
Putters
A swag putter and two putter headcovers flaunting colorful, graffiti-style designs in neon pink, turquoise, and white, set against a split background of textured teal and pink.

Shop the latest limited-edition putter from SWAG

To celebrate SWAG’s 8th year, a new limited-edition putter has entered the chat: the SWAG Anniversary Touch of Neon 2.0 Handsome One.
Drivers
Titleist GTS4 driver.

This model is becoming the most intriguing Titleist GTS driver | Tour Report

The PGA Tour is seeing a few more players use this new Titleist GTS4 model than the previous generation. Here’s why.
Drivers
Rickie Fowler of the United States tees off the ninth hole prior to the RBC Heritage 2026 at Harbour Town Golf Links on April 15, 2026 in Hilton Head Island, South Carolina. (Photo by Kevin C. Cox/Getty Images)

Why Rickie Fowler’s 3rd driver of the year isn’t cause for alarm | Tour Report

Rickie Fowler changed drivers for the second time this season despite solid driving numbers. But this isn’t a cause for alarm.
Fairway Woods
A Ping G440 Max 9-wood and Callaway Apex UW.

These clubs were built just for Augusta National | Masters Tour Report

At an especially firm Augusta National, 9-woods and other high-lofted woods were among adds to the bag for this year’s Masters.
Putters
A golfer in black clothing and a cap crouches on the green, holding a putter. An inset shows a close-up view of the putter’s head resting on the grass.

Tommy Fleetwood’s hat isn’t his only new addition this week | Tour Report

Tommy Fleetwood is making a change with his putter. But it’s not a new model. In fact, the new wand is the exact same spec. Here’s what’s new.
Drivers
Titleist GTS

Titleist GTS drivers make big splash with this surprising model | Tour Report

Titleist launched their new GTS drivers on the PGA Tour this week and one model got a big share of the early adopters.
Irons
Sungjae Im of South Korea prepares for a shot with his caddie on the tenth hole during the first round of THE PLAYERS Championship 2026 at THE PLAYERS Stadium course at TPC Sawgrass on March 12, 2026 in Ponte Vedra Beach, Florida.

Why Sungjae Im finally switched to Titleist’s ‘Faster Player’s Iron’ | Tour Report

Sungjae Im just returned to the PGA Tour after injury and is doing so with his first iron change since his rookie season.
Drivers
Scottie Scheffler of the United States plays his shot from the sixth tee during the first round of the Arnold Palmer Invitational presented by Mastercard 2026 at Arnold Palmer Bay Hill Golf Course on March 05, 2026 in Orlando, Florida.

Looking at the stats behind Scottie Scheffler’s TaylorMade Qi4D debut | Tour Report

Scottie Scheffler made his long awaited move to the TaylorMade Qi4D driver. Here’s how his first round went.
Balls
The Underground is operating in the shadows—and that’s exactly why the gear junkies, devout club players and pros are starting to engage.

Can a golf ball ‘private club’ work? Inside The Underground

The Underground is operating in the shadows — and that’s exactly why the gear junkies, devout club players and pros are starting to engage.
Gear
Titleist Vokey Wedge Maddi

How my wedges became the most trusted clubs in my bag | Fully Fit 2026

How a wedge fitting transformed my short game. A break down of the grinds that improved my spin, control, and consistency around the greens.
Irons
Close-up of a Cobra 3D-Printed golf club, with COBRA 3DP ON TOUR in bold white letters. The blurred green and dark background highlights its innovation among tour prototypes.

What I learned hitting Cobra’s secret 3D-printed Tour prototypes

Cobra’s 3DP program has made a big splash on the major tours with a handful of custom irons. We got a chance to hit them.
Drivers
2026 Driver Shapes

Here’s how a driver’s shape can influence a player’s swing | Fully Equipped

On this week’s episode of GOLF’s Fully Equipped, Johnny and Jake discuss how driver shape can influence swing.
Irons
Various stages of Cobra 3DP Irons club heads are arranged on a light surface, showcasing unfinished, partially finished, and polished metal pieces in different shapes and sizes.

Cobra’s R&D was asked to think outside the box. Now they’re 3D printing golf clubs

Cobra’s 3D printing process has completely changed the way the industry looks at club design for the future.
Drivers
Rory Mcilroy hits a shot at the Masters

Why we may start seeing fewer driver models | Fully Equipped

Tour pros like Rory are starting to switch away from the lower spin ‘LS’ style heads as the market lines get more blurred between models. Here’s why that’s great for the consumer.
Club Fitting
Scottie Scheffler plays a fairway wood off the tee at Augusta

Why you don’t need a 9-wood | Fully Equipped

The pros may use them, high-handicappers may use them, but should you use a high-lofted fairway wood?

Gear Videos

Exploring Ping Golf’s Lineup of Irons

Jake’s out at Ping Golf’s Proving Grounds test center to explore their lineup of irons with Master Fitter James Lee.