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First Look

Odyssey S2S TriHot SB lineup. — Odyssey’s latest ‘zero-torque’ putter line looks just like traditional ones
Odyssey’s new S2S Tri-Hot SB line builds on the original from last fall by creating a low-torque putter with no shaft lean and a heel shaft. By: Jack Hirsh April 16, 2026

Ping G440 hybrid. — The one club that’s dominated my bag for years | Fully Fit 2026
The Ping hybrid has been a long stay in the golf bag for this gear nut. Here’s why the G440 elevates that position even further. By: Jake Morrow April 15, 2026

Cobra 3DP MB 5-iron. — I was terrified of this blade 5-iron. But 1 swing changed everything | Fully Fit 2026
Fully Fit 2026 participant and GOLF associate gear editor Jack Hirsh breaks down why he can’t live without his new Cobra 3DP 5-iron. By: Jack Hirsh April 1, 2026

6 putters tested furing Fully Fit 2026 — 6 putters our staff loved during testing | Fully Fit 2026
After six full-bag fittings at each of the major golf equipment manufacturers, these putters passed the test for our Fully Fit panelists. By: Jack Hirsh March 25, 2026

Fully equipped wedge selections. — The 6 wedges our staff loved during testing | Fully Fit 2026
After six full-bag fittings at each of the major golf equipment manufacturers, these wedges passed the test for our Fully Fit panelists. By: Jack Hirsh March 18, 2026

Srixon Fully Fit 2026 — Srixon’s Z-Star golf balls make for interesting test | Fully Fit 2026 Ep. 6
On the final episode of GOLF’s Fully Fit club fitting trip, the gang heads to Srixon for a final test of ZXi irons and Z-Star golf balls. By: Jack Hirsh March 17, 2026

FullyFit 2026 iron sets. — The 6 iron sets our staff loved during testing | Fully Fit 2026
After six full-bag fittings at each of the major club makers, these are the iron sets our Fully Fit 2026 panelists chose for their bags. By: Jack Hirsh March 11, 2026

Fully Fit Callaway. — Callaway’s new Quantum driver is how fast? | Fully Fit 2026 Ep. 5
On the second-to-last episode of GOLF’s Fully Fit 2026, the team got to experience firsthand just how fast the Quantum driver really is. By: Jack Hirsh March 10, 2026

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2026 Driver Shapes — Here’s how a driver’s shape can influence a player’s swing | Fully Equipped
On this week’s episode of GOLF’s Fully Equipped, Johnny and Jake discuss how driver shape can influence swing. By: Jack Hirsh April 22, 2026

Matthew Fitzpatrick of England putts on the 12th green during the final round of the RBC Heritage 2026 at Harbour Town Golf Links on April 19, 2026 in Hilton Head Island, South Carolina. (Photo by Andrew Redington/Getty Images) — Matt Fitzpatrick’s win proves blade putters aren’t extinct just yet
Matt Fitzpatrick won for the second time this season at the RBC Heritage and the second time since switching back to a blade putter. By: Jack Hirsh April 20, 2026

Matt Fitzpatrick, wearing a red plaid jacket and white Skechers shoes, holds a trophy on the golf course at the RBC Heritage; next to him is a close-up of a Skechers golf shoe with green accents. — Matt Fitzpatrick’s RBC Heritage-winning Skechers shoes have 1 winning attribute
Matt Fitzpatrick is currently gaming an Augusta-inspired, limited-edition color of the Skechers Blade Tour SI shoe, which he helped design. By: Jessica Marksbury April 20, 2026

Matthew Fitzpatrick of England reacts after winning the RBC Heritage 2026 at Harbour Town Golf Links on April 19, 2026 in Hilton Head Island, South Carolina. (Photo by Kevin C. Cox/Getty Images) — Matt Fitzpatrick’s clubs: What’s in his 2026 RBC Heritage winning-bag
Matt Fitzpatrick won for the second time in five weeks at the RBC Heritage. It’s also his second win since switching back to a blade putter. By: Jack Hirsh April 19, 2026

Two black Mizuno JPX ONE golf club heads, part of the Metalwoods range, are displayed on a dark surface beside bold text that reads MIZUNO JPX ONE in white and blue—perfect for any golf enthusiast. — Revisiting the Mizuno JPX metalwoods: Could these go in the bag?
The Mizuno JPX One metalwoods are often overlooked because the brand is known for their irons and wedges. But could these end up in the bag? By: Jake Morrow April 19, 2026

A female golfer wearing a white visor and black shirt follows through on her swing, with a golf club and the word VANQUISH highlighted in the foreground. Lush greenery is blurred in the background. — 2025 major champion puts 30-gram driver shaft into play
Miyu Yamashita opts for an extremely lightweight shaft profile to make some performance gains this week at the JM Eagle Championship. By: Jake Morrow April 19, 2026

Callaway Elyte sale at Fairway Jockey — Save $50 on Callaway Elyte drivers, fairway woods and hybrids
Callaway’s Elyte family of drivers, fairway woods and hybrids are currently on sale at Fairway Jockey. Shop now! By: Jessica Marksbury April 19, 2026

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Rickie Fowler of the United States tees off the ninth hole prior to the RBC Heritage 2026 at Harbour Town Golf Links on April 15, 2026 in Hilton Head Island, South Carolina. (Photo by Kevin C. Cox/Getty Images) — Why Rickie Fowler’s 3rd driver of the year isn’t cause for alarm | Tour Report
Rickie Fowler changed drivers for the second time this season despite solid driving numbers. But this isn’t a cause for alarm. By: Jack Hirsh April 17, 2026

A Ping G440 Max 9-wood and Callaway Apex UW. — These clubs were built just for Augusta National | Masters Tour Report
At an especially firm Augusta National, 9-woods and other high-lofted woods were among adds to the bag for this year’s Masters. By: Jack Hirsh April 10, 2026

A golfer in black clothing and a cap crouches on the green, holding a putter. An inset shows a close-up view of the putter’s head resting on the grass. — Tommy Fleetwood’s hat isn’t his only new addition this week | Tour Report
Tommy Fleetwood is making a change with his putter. But it’s not a new model. In fact, the new wand is the exact same spec. Here’s what’s new. By: Jack Hirsh April 3, 2026

Titleist GTS — Titleist GTS drivers make big splash with this surprising model | Tour Report
Titleist launched their new GTS drivers on the PGA Tour this week and one model got a big share of the early adopters. By: Jack Hirsh March 27, 2026

Sungjae Im of South Korea prepares for a shot with his caddie on the tenth hole during the first round of THE PLAYERS Championship 2026 at THE PLAYERS Stadium course at TPC Sawgrass on March 12, 2026 in Ponte Vedra Beach, Florida. — Why Sungjae Im finally switched to Titleist’s ‘Faster Player’s Iron’ | Tour Report
Sungjae Im just returned to the PGA Tour after injury and is doing so with his first iron change since his rookie season. By: Jack Hirsh March 13, 2026

Scottie Scheffler of the United States plays his shot from the sixth tee during the first round of the Arnold Palmer Invitational presented by Mastercard 2026 at Arnold Palmer Bay Hill Golf Course on March 05, 2026 in Orlando, Florida. — Looking at the stats behind Scottie Scheffler’s TaylorMade Qi4D debut | Tour Report
Scottie Scheffler made his long awaited move to the TaylorMade Qi4D driver. Here’s how his first round went. By: Jack Hirsh March 6, 2026

Prototype LAB and Bettinardi putters. — Prototype putters galore at the Cognizant Classic | Tour Report
While it was a quiet week for changes on the PGA Tour, lots of new prototype putters launched at the Cognizant Classic. By: Jack Hirsh February 27, 2026

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2026 Driver Shapes — Here’s how a driver’s shape can influence a player’s swing | Fully Equipped
On this week’s episode of GOLF’s Fully Equipped, Johnny and Jake discuss how driver shape can influence swing. By: Jack Hirsh April 22, 2026

Various stages of Cobra 3DP Irons club heads are arranged on a light surface, showcasing unfinished, partially finished, and polished metal pieces in different shapes and sizes. — Cobra’s R&D was asked to think outside the box. Now they’re 3D printing golf clubs
Cobra’s 3D printing process has completely changed the way the industry looks at club design for the future. By: Jake Morrow April 16, 2026

Rory Mcilroy hits a shot at the Masters — Why we may start seeing fewer driver models | Fully Equipped
Tour pros like Rory are starting to switch away from the lower spin ‘LS’ style heads as the market lines get more blurred between models. Here’s why that’s great for the consumer. By: Jake Morrow April 11, 2026

Scottie Scheffler plays a fairway wood off the tee at Augusta — Why you don’t need a 9-wood | Fully Equipped
The pros may use them, high-handicappers may use them, but should you use a high-lofted fairway wood? By: Jake Morrow April 10, 2026

Titleist GTS Drivers. — Why companies go for one- or two-year release cycles | Fully Equipped
On this week’s episode of GOLF’s Fully Equipped, Jake and Johnny discuss why some companies have one- or two-year release cycles for drivers. By: Jack Hirsh April 5, 2026

Four different golf driver clubheads displayed against a blurred green background, each showcasing distinct designs and branding elements in a grid layout. — Is the type of driver head dying a slow death? We explain | Fully Equipped
On this week’s episode of GOLF’s Fully Equipped, Jake and Johnny discuss the changing use cases for LS drivers. By: Jack Hirsh April 4, 2026

The Yards — This is why on-course ball testing is so important | Fully Equipped
On this week’s episode of Fully Equipped, Jake Morrow breaks down why it’s so important to test golf balls on the course. By: Jake Morrow March 22, 2026

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Gear Videos

Is it better to get fit when you’re swinging well or poorly? | Fully Equipped

GOLF’s Johnny Wunder and Jake Morrow explain why the best time to get fit may not be when you think.